Saveit: The Fintech Platform Revolutionizing Digital Savings in India

• ByStartupStory     |    February 20, 2025

Saveit, a pioneering product of Affluenceit Fintech Private Limited, has secured a 2% stake deal with Jaipuriya Foundation, marking a significant milestone in India’s fintech space. While the deal amount remains undisclosed, this move underscores Saveit’s ambition to lead India’s digital savings and rewards sector. Addressing key financial challenges such as a fragmented ecosystem, limited cashback opportunities, and low financial awareness, Saveit is reshaping the fintech landscape with AI-driven financial tools and exclusive digital rewards.

Bridging the Gap in India’s Financial Ecosystem

India’s financial sector is rapidly evolving, yet millions of consumers struggle with the complexities of credit cards, digital payments, and savings plans. Saveit simplifies these challenges with its AI-powered credit card comparison tool, helping users make informed choices based on their spending habits. Additionally, it provides exclusive discount coupons from major online marketplaces, enabling users to save more on their purchases.

Empowering Consumers with Smart Savings & Rewards

One of Saveit’s standout features is its local marketplace integration, offering real-time deals from nearby stores, with location details and gift card discounts. The platform also offers multi-brand gift cards and digital rewards, allowing users to maximize their savings and enjoy seamless cashback benefits.

To ensure frictionless financial transactions, Saveit integrates UPI, digital wallets, and Buy Now Pay Later (BNPL) services. Moreover, businesses and SMEs can leverage Saveit’s financial incentives to reward employees and customers effectively. The platform further champions financial literacy and fintech education, empowering users with the knowledge to make smarter financial decisions.

A Booming Market Opportunity

The Indian gift card market is projected to exceed Rs 80,000 crore by 2025, driven by the rapid expansion of digital payments and corporate gifting. The sector is witnessing a 19% CAGR, with credit card issuance rising by 15% YoY, surpassing 86 million active cards. These trends position Saveit as a formidable player in the fintech industry, poised to capitalize on India’s growing digital economy.

Strategic Growth & Expansion Plans

Saveit has outlined an aggressive growth strategy to expand its user base in the coming years:

Year 1: Onboarding 1,00,000 users through influencer marketing, referral programs, and merchant partnerships.

Year 2: Scaling to 2,50,000 users by leveraging deep e-commerce integrations and UPI cashback offers.

Year 3: Reaching 5,00,000 users with the introduction of a subscription model and corporate collaborations.

Leadership Driving Innovation

At the helm of Saveit is Vindhyawasini Srivastava, Founder & CEO, alongside co-founders Gurinder Singh and Kuwar Paritosh. With over 16 years of expertise in business strategy and innovation, Srivastava has been instrumental in identifying key opportunities, developing innovative financial products, and driving fintech growth in India.

“Saveit is on a mission to revolutionize digital savings in India by making financial tools more accessible and rewarding for consumers. Our goal is to empower users with seamless savings solutions and exclusive benefits,” said Vindhyawasini Srivastava, Founder & CEO of Saveit.

A Game-Changer in the Fintech Landscape

With its unique blend of AI-powered savings, financial tools, and digital rewards, Saveit is not just another fintech startup—it is a transformational force in India’s digital savings and rewards sector. As the platform scales new heights, it continues to empower consumers and businesses alike, making financial savings effortless and rewarding.

Follow Startup Story