Wedknott: Revolutionizing Matrimonial Matchmaking
- ByStartupStory | June 12, 2023
Startup Story is here again with another exclusive interview for you, but this time will be helping out all the grooms and brides to find a perfect Forum to choose a life partner smartly. Yes, we got an opportunity to interview a very obliging soul named Abhinav Gandhi, who is a founder of Wedknott.
Wedknott is not a marriage organization company, it is a website and social media-based company that helps bachelors through all the ups and downs of a matchmaking process. We all know, in today’s generation this matchmaking is a very hefty task to full fill. But Abhinav here has done sufficient research and helped many personally according to the client’s requirements. The target audience of Wedknott is educational professionals, co-operate professionals, Entrepreneurs, etc. For example, if a girl is highly educated then she would prefer an educated life partner to manage their day-to-day compatibility. No such girl would find a guy below his education level and the same goes vice-versa.
With a degree in hotel management and MBA in hospitality, and a decade of experience in this field the founder embarked on this startup and has reached the sky. Well, he stated that, due to some reasons he wasn’t able to continue his career in hospitality but his words were wise when startupstory media asked him how was it about his choice to shift on a matrimonial business. He said, ‘companies ask for big bills yet are not able to find reliable partners for there clients’. As per the research, this actually seems to be a real world problem. Skillfully a reliable inspiration can only made him do.
Today’s online businesses are all dependent upon on customers trust and there requirements. As this matrimonial business is on boon side of this industry standards. people’s trust on every new company will vary due to unlimited Competition. So, Abhinav has managed these challenges by doing solely amendments for costumers. He even said, “there are many risk in the businesses, most of the time we have to bare losses, hence we succeed because of it”.
Wedknott has variety of services which they offer to their client’s, and for a change we can say this is nothing like other competitive matrimonial sites. They have a separate call to services, where abhinav and there team itself has travelled to different cities a lot for perfect match to happen, besides that customizable services and lot more. Also, no disappearence happens like other’s as this is subscription based but are very attentive towards every client and being attentive and making client connection is itself a unique selling point. They also focus on profile mutual criteria which is about 90% requirment accuracy.
This business was started before COVID-19 ever happened, startupstory Media had a great discussion on how trends changed after covid and also how was business movement was specially in matrimonial. Abhinav answered that, every industry survived in this Chaos, so did we. As this is a subscription based model so they even extended the tenure of their membership, free service’s and facilities were provided. Though there was complete lockdown but marriages were done online, it was indeed a boom period for this industry. Even the success rate was 20-25% of this organization ‘Wedknott’.
Abhinav also mentioned about that customer’s are all happy with their USP, there are no complaints yet. Because there website has verified profiles only which is done via government proof. Specially due to this, there’s more positivity has shook around than before with people’s thought and way of indulging in such matrimonial websites. Abhinav added that wedknott has started this 80-85% off scheme for army officials and those who are involved in defense Services.
The ideation behind this project is itself an ultimatum, because nowadays people are furious to get involve because of all the scams happening. However, abhinav has managed everything in its perfect corner.
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