Seasoned HR Professional Stresses Importance of Building a Strong Team for Business Success Despite Neglect by Startups and SMEs | Emgage

• ByStartupStory     |    May 9, 2023

During an interview of Startupstory Media with Surendra, Emgage, who is a Seasoned HR professional with over 20 years of experience, he shared his journey in the industry. He began his career in corporate firms to gain valuable insights before venturing into entrepreneurship in 2012 with a recruitment firm, which later evolved into an HR consulting company.

Through his experiences, Surendra discovered that many startups and small to medium-sized enterprises (SMEs) neglect to establish HR policies, processes, and systems due to the perception that HR is a cost center. However, he emphasized that building a strong team is crucial to the success and growth of any business.

Emgage’s Virtual HR Manager Platform Solves HR Challenges for MSMEs.

He further explained that around 70% of SMEs do not have an internal HR department, leading to struggles and challenges in managing human resources. As a founder and HR consultant, Surendra aims to address these common issues faced by startups and SMEs and help them build a competent team to scale their businesses.

In an interview by startupstory Media, Surendra, an HR professional, discussed the challenges faced by micro, small, and medium enterprises (MSMEs) in implementing HRMS tools. He explained that HRMS tools alone cannot solve the HR challenges faced by MSMEs, as dedicated HR managers are crucial to successful implementation.

This is where Emgage comes in, providing affordable and knowledgeable HR services to MSMEs through their smart virtual HR manager platform. Surendra emphasized that Emgage’s end-to-end HR services are delivered by experienced HR professionals at an effective price point, boosting the market and business operations of MSMEs.

Emgage’s approach to HR management sets them apart in the market, offering a solution to the HR challenges faced by MSMEs due to the lack of dedicated HR managers. By providing professional HR services, Emgage aims to support the growth and success of MSMEs.

Significance of MSMEs and HR tech market in India

In an interview by startupstory media, Surendra highlighted the importance of the MSME market in India, which consists of 10 million growing businesses and is projected to contribute to India’s goal of becoming a 5 trillion dollar economy. The government is increasing its focus on this sector due to its significant job creation potential, with 114 million people currently employed by MSMEs.

Surendra also discussed the HR tech market in India, which is valued at 240 million USD. For outsourcing and specialized services for MSMEs globally, this market size grows to a staggering 43 billion dollars. Emgage aims to tap into this market by providing affordable and professional HR services to MSMEs through their virtual HR manager platform.

Founder emphasizes the potential for outsourced HR services in India”

Surendra noted that in comparison to countries like the US and UK, India has a long way to go in terms of realizing the potential of outsourced HR services. He emphasized the need for marketing and awareness to increase the demand for such services. Instead of creating in-house skills, he suggested partnering with external experts or hiring dedicated personnel for HR management.

Surendra highlights growth of MSMEs and startups in India’s expanding markets

Surendra emphasised the growth of the infrastructure and logistics sectors in India, along with the overall expansion of the fintech market. He noted that the MSME sector and startups in India are making significant strides globally. With a strong economy, many founders are creating solutions for global problems, and a good product in the Indian market is likely to have high demand due to its differentiation.

Surendra emphasizes the importance of hiring HR professionals for business growth

During an interview, Surendra discussed how many companies, especially startups, do not have an internal HR department. He explained that this can cause founders to become distracted from the growth of their company and focus on HR tasks instead. To scale their business effectively, it is important for companies to hire the right kind of HR systems that understand the importance of people in differentiating their business. Companies should prioritize hiring HR professionals to help them grow faster and with more focus.

Emgage’s virtual HR platform helps startups prioritize growth

According to Surendra, startups and companies face various challenges, one of which is attracting the right talent and audience. To overcome this, startups must ensure that they have better career opportunities and efficient systems in place compared to their competitors. However, managing these aspects can divert their focus from business growth. Emgage addresses this challenge by providing a virtual HR manager platform that offers professional HR services at an affordable cost, allowing businesses to prioritize their growth. By partnering with Emgage, startups can overcome the challenges of managing their HR and focus on attracting the right talent and building a strong audience base.

Emgage offers a holistic virtual HR manager platform for mid-sized organizations.

During the interview, the founder explained that there are two segments in the HR industry: service providers, offering payroll outsourcing and HR services, and HRMS companies, which help automate HR operations from hiring to retiring. However, for mid-sized growing organizations, automation is not the first choice. To reach an automation stage, they need to complete the first two sales, which are ensuring the right process and system are defined and implemented on the ground. Emgage offers a holistic approach by providing a 360-degree HR solution through a smart virtual HR manager platform. This platform not only automates the entire HR process but also acts as an extended HR team, guiding throughout the process. The founder emphasized that they would rather be called an administrative person than an HR because they possess the qualities of an administrator. Their goal is to help businesses prioritize their growth by taking care of the management challenges.

Emgage aims to empower with its virtual HR manager tool

During the interview by startupstory media, the founder of Emgage revealed that their goal is to empower 50,000 MSMEs in the next 5-6 years and help them grow. Their main aim is to bridge the knowledge gap that HR professionals face while working. Emgage provides a tool that not only automates the HR process but also guides HR professionals in managing the entire HR life cycle, from recruitment to managing onboarding and employee help desk. This tool acts as a virtual HR manager and assists HR professionals whenever they face difficulties. By providing such a holistic approach, Emgage hopes to be more of an administrator rather than just an HR solution provider.

Founder Emphasizes Courage, Knowledge, and Execution as Key Elements of Entrepreneurship

At the very end of this interview with startupstory media Surendra, the founder of Emgage concluded with ‘Becoming an entrepreneur requires courage and knowledge to make decisions at the initial stages. It is not just a thought, but a bold step’. The founder emphasized that entrepreneurship should be pursued with a positive mindset and without any distractions. He also mentioned that anxiety is a common feeling among entrepreneurs, and the execution part of the business plan should be flawless.

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