Desi Nutri – A Journey Towards Healthy Living
- ByStartupStory | April 26, 2023
In an exclusive interview with Startup Story Spotlight, Govardhan Reddy, the Business Head of Skandhanshi Agro Foods Private Limited, shares the inspiring journey behind the launch of their brand DesiNutri. With a passion for giving back to society and promoting healthy living, Reddy and his team embarked on a mission to educate people about the benefits of millet and create high-quality products that would help them introduce this wonder grain into their lives. In this article, we’ll take a closer look at the story behind DesiNutri and how it is poised to become a leading brand in the FMCG industry in India.
As the pandemic took the world by storm, many businesses suffered, but for Govardhan Reddy, it was an opportunity to make a difference. As experts continuously emphasized the importance of human health and well-being and the environment, Reddy and the team began conceptualising a brand that could revolutionise the approach towards leading a better lifestyle.
Understanding the Importance of Millets
DesiNutri was born with the idea of educating consumers about the benefits of millet (Shree Anna) and how it could become a part of their daily diet. Millets are a powerhouse of nutrition and can add value to various health goals, making them suitable for people with different body types. Through his research, Reddy understood that while most people knew about millets, they didn’t understand their benefits or which millets would work best for them. The learning encouraged him and his team to create an environment that offers guidance and solutions to support the consumers’ wellness journey.
Making Healthy Living Accessible
DesiNutri’s mission is to make healthy living accessible to everyone. The brand has designated systems that help consumers understand their body type and choose the right path to wellness under the guidance of their in-house nutritionists. The brands pursuit is supported by the millet and millet-based products it offers.
The brand offers a range of whole millets, millet-based breakfast premixes, millet flours, millet-based convenience foods, and millet-based RTE snacks. Their prodcts easily fit into the everyday meals of the Indian masses. The brand is committed to providing high-quality products that are responsibly sourced and processed. Most recently DesiNutri added a range of nutraceuticals (gummies) to further their cause of health and wellness.
Creating a Sustainable Future
DesiNutri is committed to sustainability and creating a future that is better-for-all. The brand is taking responsibility for providing minimally processed whole millets sourced directly from farmers and farmer producer companies. By doing so, DesiNutri not only promotes healthy living, but also contributes to the well-being of our society and the environment.
A Journey Towards Success
DesiNutri’s journey towards healthy living began with the realization of the missing bridge between consumers’ need for health and well-being and a one-stop solution to achieve it. The brand has achieved much in the last eight months, taking thoughtful leaps of faith and being patient. With their “360° Wellness Approach” and an array of exciting millet offerings DesiNutri is poised to become a leading brand in the FMCG industry.
The way forward
DesiNutri’s journey towards healthy living is an inspiring story of how a startup can make a difference in people’s lives. It focuses on mainstreaming millets and reviving traditional foods in our diets. The brand today is setting an example for others to follow and contribute to society’s well-being while being successful in the business.
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