Vivika | How this entrepreneur is building a Successful Women’s Apparel Brand

• ByStartupStory     |    March 30, 2023

Yasmeen Delawala had always dreamed of starting her own business, and after years of working as a customer service representative and human resource specialist, she finally took the leap. In 2019, she established VIVIKA, a women’s apparel brand that aimed to provide decent quality products at an affordable price.

Challenges and Triumphs During the Pandemic

Yasmeen, the founder of VIVIKA, faced several challenges when the COVID-19 pandemic hit just a few months after her business was launched. In an interview with Startup Story, Yasmeen shared how the pandemic severely impacted her finances. However, she was determined to keep her business going and quickly pivoted to manufacturing masks and PPE kits during the lockdown. Despite facing significant financial losses, Yasmeen had faith in her team and products, which gave her the strength to persevere through the tough times. The pandemic also taught her the importance of building a loyal customer base, prompting her to launch her direct-to-consumer (D2C) website in March 2022.

VIVIKA: Offering Quality Collections and White-Label Services

Today, VIVIKA offers different collections for both D2C and B2B customers and provides white-label services to brands looking to outsource their manufacturing activities. In an interview with Startup Story, Yasmeen revealed that her B2B competitors primarily consist of manufacturers from major textile cities like Ahmedabad, Surat, Mumbai, Kolkata, and others. Meanwhile, her D2C competitors are women’s apparel retailers with an online and offline presence. Despite the competition, Yasmeen considers it to be healthy and views it as an opportunity to understand the market and come up with potential solutions. Thanks to her hard work and dedication, VIVIKA has become a well-known brand in the industry, offering quality collections and excellent services to customers.

Teamwork is the Key to Success

Yasmeen understands the importance of teamwork and acknowledges that she can’t do everything on her own. Her team, led by core member Masterji, is the backbone of her business. With over 25 years of experience in the garment manufacturing industry, Masterji ensures that quality stitching and perfect fitting are at the top-most priority.

VIVIKA: A True Inspiration

Yasmeen’s journey from being an employee to becoming an entrepreneur is a true inspiration for many who dream of starting their own business. Despite facing challenges, she persevered and kept going, and her business, VIVIKA, is proof of her determination and hard work.

Follow Startup Story