VinzBerry, solution-based personal care, and intimate hygiene brand aims to build a community and platform for its consumers, bringing a change in the industry
- ByStartupStory | September 30, 2022
When asked about her reason for starting VinzBerry in an exclusive interview with Startup Story, Ms. Vineeta Agrawal, founder and CEO of VinzBerry, replied, “ This was my lifelong dream to build something meaningful, purposive, which builds an identity, with which we can solve problems across the country and globe.”
Former chartered accountant, Ms. Vineeta Agrawal founded VinzBerry, a wellness brand. The brand was a brainchild of her passion and dedication to creating something new and building an identity of her own.
Ms. Vineeta started her entrepreneurial journey with her Kolkata and Mumbai-based consultancy firm. She was a 2004 batch Chartered Accountant student and accomplished an All India rank along with being the topper of the eastern India zone. She married young but completed her education. Vineeta started working in IT in Bangalore. She started VinzBerry during Covid to develop something worthwhile. VinzBerry offers things that solve problems, but its purpose is to provide a forum and community for people to discuss lifestyle, health, sexual, job, etc. issues. All genders are welcome, but women are prioritized.
Ms. Vineeta channeled her enthusiasm, energy, and potential into a cause. When covid-19 gave her a break, she followed her innate calling. It took her 18-20 months of study, conversation with friends, family, and peers, and industry research. She introduced VinzBerry after formulating, effectiveness testing, stability testing, QC controls, licensing, and approvals.
Industry Size and dynamics
Ms. Vineeta worked with manufacturing, real estate, hotel, and service customers. In nations like India, the population is a brand’s most vital strength provided it offers exceptional goods and services. The sphere can accommodate everyone. India’s economy and market are growing. She’s positive about India’s economy and called it resilient.
Hygiene and well-being industries are booming. Post-covid, demand has increased. Everyone practices hygiene and health. The figures suggest that the feminine hygiene market was valued at 39 billion in 2020, and expected to value at 69 billion in 2030. In 2025, personal care will be worth 37 billion. Ms. Vineeta and her team examined the market, discovered their niche, and adhere to the solution-based approach.
Driving force and challenges
The current widespread awareness is crucial. In the recent decade, people’s behavior and self-awareness changed. Internet connection is advancing in secondary and tertiary centers, making them as informed as large cities. Population growth and consumption are also important.
Despite improvements, considerable work needs to be done. Menstrual hygiene and women’s health have discriminatory norms. Menstruation is often discussed, however, there are still taboos. Social media greatly influences people’s willingness to discuss taboo topics. Even though it is possible to discuss the topic of menstruation within families openly, it was forbidden earlier.
Even men face this issue.
VinzBerry’s standout features are the company’s easy-to-use goods and services.
What makes Vinzberry unique?
VinzBerry’s products are women-made and targeted toward empowering women. Their products are prepared with natural ingredients, and are paraben-free and sulfate-free, cruelty-free, and no synthetic colors or fragrances are included. The most important aspect that makes VinzBerry unique is the women-friendly thought behind its solutions. The products are pregnancy-friendly, and can also be used during menstruation. The products are targeted toward reducing pigmentation of the neck, elbow, knees, and underarms. Their underarm serum, for instance, comes in a convenient mist form that eliminates the need for messy application. VinzBerry has introduced products that can reduce chafing. Despite the high cost of manufacturing, they maintain the quality and efficiency of their products. VinzBerry has collaborated with top-tier experts and formulators and has created discreet, expert, and well-presented packaging for customers. Vineeta firmly believes that a brand is not sustainable if its quality is compromised.
Impact of covid
They didn’t escape covid’s bad effects just like other industries. They couldn’t afford to lose skilled consultants. They supported consumers through a bad phase by canceling fees and paying other expenditures (such as dentures and salaries). Working remotely as a consultant on a team of 30 to 35 people proved to be difficult. The situation improved post-covid.
Vision and goal of VinzBerry
When asked about their vision for the next three years, Vineeta said that she dreams to expand VinzBerry as a platform for creative problem solving and service provision. Employing experts on boards to find answers; planning a pan-India presence and eventually a global presence.
However, now they are going to concentrate on our nation and do everything they can to make the brand more established here.
They are now live on – Website
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