How helping an auto driver gave birth to TASKMO that started off as a simple facebook campaign
- ByStartupStory | July 27, 2022
“We always believe in the mantra of team work makes the dream work”. Prashant Janadri, founder of Taskmo said in an exclusive interview with Startup Story.
Taskmo, founded by Prashant Janadri with its co-founder Naveen Ramachandra had initially started off as a platform to engage students based on a simple premise “Earn to Learn ” with the sole mission to provide them with temporary tasks with flexible working hours so that they can have ample time to balance their education and their temporary tasks. The company saw over a thousand plus students who started enrolling to perform tasks. At the end of August 2020, Taskmo kick started its operations as well.
Prashant and Naveen both are BIT alumni. Prashant comes from an engineering background and has worked at Wipro as a product engineer and dealt with India & overseas projects and has got a global experience in analysing customers’ problems & solving them with technology.
Whereas Naveen has done master’s from the University of Greenwich, UK, worked in an overseas startup before starting a stint at Taskmo. He has specialised in finance and operations and he takes care of Product, Ops & revenue channels at Taskmo.
Taskmo, today’s “tech-driven on-demand work completion platform”,.(Gig Discovery Platform)” that helps large businesses, corporates, personal brands, and even start-ups by employing gig workers to perform tasks. The sole mission is to make jobs accessible to everyone at the global level. Taskmo is addressing one of the world’s largest gig economy markets with a vision of making job accessibility a fundamental right for the Indian workforce.
But what could have possibly given them this idea to help students earn money for their education that too with flexible working hours that would suit their school/college timings?
In an exclusive conversation with The Startup Story Media, prashant Janadri shared a story with us in which he mentioned
‘’My friend Naveen Ramachandra and I were taking an auto to our workplace in a tech park in 2016 and during the journey, the aged auto driver received a call, which seemed to disturb him and he broke down in tears. While consoling the driver and in the course of a conversation, we came to know that he was short of Rs 3,500 to pay his son’s college fees. We offered the auto driver money, but also came to realise that lack of funds for education was a major problem for many from low-income families.’’
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Market study by Taskmo
The founder as well as the co-founder when organised a market study and understood for a large part of the audience that earning played an important role in helping students study and grow. This led them to build and launch Taskmo and they saw over a thousand plus students who started enrolling to perform tasks.Prashant janadri said, “Even though our sole vision was still to provide tasks to everyone, we swiftly transitioned into the gig economy with a mission to digitise all gig work and provide gigs for the next billion internet users.”
Initially, Taskmo started off as a platform to engage students based on a simple premise “Earn to Learn ” with the sole mission to provide them with temporary tasks with flexible working hours so that they can have ample time to balance their education and their temporary tasks.
They also want to expand Taskmo to Tier – 2 & Tier – 3 cities and simultaneously explore business opportunities in the global market with team expansion . In 2021, Taskmo raised $2Mn fund in its Series-A from Quess Corp, India’s largest business services
From a Facebook campaign to B2B gig marketplace
Taskmo started as a simple Facebook campaign, where Prashant and naveen saw over a thousand plus students who started enrolling to perform tremendously and the economy in current and future work culture, they recreated Taskmo as B2B Gig Marketplace,this decision had switched the entire game plan.
Taskmo has successfully completed 1 Mn+ tasks with the help of 750K+ gig workers in the year 2021. Their clients range from start-ups to Fortune 500, a few of them are Amazon, Tata groups, Reliance, Paytm, Ola, Swiggy, SBI, Airtel, ITC and many more . With HQ at Bengaluru, Karnataka.
Taskmo also is looks forward to scale INR :100CR Accounting Rate of Return business, acquiring 500+ brands & facilitating 1Mn+ gig workers with digital & hyper local tasks in next 12 months and to raise series-B funds to scale business to 400% .
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Utilising the pandemic to rebrand Taskmo
While the whole country was shut down due to covid,and had affected various startups but taskmo took this as a right time to Re-think, Re-innovate, Re-transform and Re-brand our product by estimating the aftermath post COVID19 in a short span of 45 days.
As the company saw, Post-COVID businesses were getting lean and companies were facing difficulties in the supply chain and fulfilment unlike many companies Taskmo fortunately was able to figure this out early on.
The founder of Taskmo told us more about the company. “At Taskmo, Companies can outsource gig workers in pay-based-task modules or can hire gig workers for hourly- monthly and full time roles in Pay-per-hire modules’’
TASKMO’s biggest USP
Until now, Taskmo has released 300+ training videos for the gig workers with 50+ professional trainers, 150+ projects, and 13,500+ watch hours. Our latest tech integration allows businesses to organise and share data across multiple platforms, offering a substantial workforce to fulfil last-minute tasks.
Taskmo offers quick payment methods that rely on financial systems that are accessible throughout the day. With these USPs, Taskmo has successfully executed 1 million+ tasks to date in PAN India, with the quality assurance that stands above the rest giving them a bird’s eye view of the market.
Work environment at TASKMO
While talking about his team that plays a tremendous role in the success of taskmo, startup stories in this interview with taskmo’s founder found out that he gave a great mention about his team’s contribution and also shared “It would be wrong if we give credit to only 1 particular person because in a startup it has to be a combined effort from all. Every employee has an impactful contribution as each of them has a lot of perseverance, are extremely dedicated , highly flexible and equally ambitious to be successful.
Taskmo has quarterly awards to appreciate each one who is contributing towards the growth of the company as well as incentive schemes to make employees feel their efforts matter.
For employees whose contribution has been above their expectation have a half yearly appraisal cycle too.
They are a team of people with different abilities, strengths, talents, experience, and skillsets who have come together towards a common goal of digitising gig jobs for the next half billion internet users.
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