D2C Funding Alert

Sneaker Brand Gully Labs Bags INR 30 Cr To Strengthen Offline Presence

• ByStartupStory     |    January 19, 2026

Gully Labs Bags Rs 30 Cr to Strengthen Offline Presence

Gully Labs, the direct-to-consumer sneaker brand fusing street culture with premium Indian craftsmanship, has raised Rs 30 crore in funding to aggressively expand its physical retail footprint across India’s urban youth markets.

Streetwear Sneakers Go Omnichannel

Founded by sneakerheads turning Ahmedabad factories into hype machines, Gully Labs delivers limited-drop silhouettes blending G-shock durability with desi flair – from neon Jutt-inspired highs to collaborative artist packs selling out via Instagram drops. The brand’s 2 lakh customers generate Rs 45 crore run-rate through 15 pop-ups and quick-commerce, now scaling to permanent stores in high-footfall malls.

Offline Expansion Targets Gen Z Hypebeasts

Capital fuels 25 owned outlets in Mumbai, Delhi, Bangalore, and Tier-1 college towns by 2027, plus pop-up tours and sneaker cleaning station franchises. The round captures India’s Rs 5,000 crore athleisure boom where offline try-ons convert 5x better than D2C for Rs 4,999 ARPs.

Gully Labs proves streetwear scales through physical hype centers. Rs 30 crore unlocks the offline engine powering limited drops to 1 million pairs annually, turning mall footfall into India’s sneaker culture empire.

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