Mondelez India Selects Five Startups for CoLab Accelerator Program

• ByStartupStory     |    August 1, 2023

Mondelez International, in collaboration with Huddle, has chosen five innovative start-ups to participate in the CoLab accelerator program, aimed at revolutionizing the snacking industry in India. The selected cohort includes Flyberry, TruVitals, Evolve Snacks, Happy Jars, and Nova Nova, representing a diverse group of snacking brands with various formats, well-being propositions, commercial excellence, and robust omnichannel plans. These start-ups were handpicked from a competitive pool of over 250 applications across categories like baked snacks, chocolates, confectionery, and savory snacks from all corners of India. The joint initiative between Mondelez and Huddle aims to nurture India’s burgeoning entrepreneurial ecosystem, fostering growth, innovation, and leadership in the country’s snacking sector.

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