From an Awareness Website to a Medtech Giant- Unravel the Story of Tata’s 1mg

• ByStartupStory     |    November 13, 2021

“People were comfortable buying books, gadgets, and so forth. We had initially launched 1mg (formerly HealthKartPlus) as a consumer awareness platform, helping them learn about their medicines, while also comparing prices of the various alternatives for the brand that they were prescribed. We got a fantastic response from consumers for this initiative, and soon many consumers asked if we could also help them access the medicines conveniently through our platform,” said the co-founder of 1mg, Prashant Tandon.

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