Bhumi and Samiksha Pednekar Dive Into FMCG with Backbay Aqua – A Sustainable Approach to Drinking Water

• ByStartupStory     |    October 13, 2025

Mumbai / New Delhi, October 2025 – Actor and climate advocate Bhumi Pednekar, alongside her sister and co-founder Samiksha Pednekar, has ventured into the bottled water and beverage segment with the launch of Backbay – debuting with Backbay Aqua, a natural mineral water brand packaged in eco-friendly cartons.

What sets Backbay apart is its deep focus on sustainability, transparency, and wellness, merging the essence of FMCG innovation with a conscious consumption mindset – a fresh approach in a sector long dominated by plastic bottles.

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