Sharechat’s Moj enters social commerce, advertisements to help creators earn on their platform
- ByStartupStory | April 27, 2022
Sharechat-owned short video application Moj is trying to help the creators on its platform generate $450 million (INR 3,500 crore) in revenue in the next 3 years, through its ‘Moj For Creators’ programme.
The company is planning to help creators so by introducing different avenues of revenue generation, including ad-revenue, virtual gifting, social commerce etc
Moj also rewards creators for participating and winning in various challenges, contests, and trends on the platform. The program includes grooming through preliminary and advanced genre-based training courses, spotlight program, boot camps, influencer town halls, one-on-one coaching, mentorship and in-depth workshops on industry trends.
Sharechat which is backed by social media giants Twitter and Snapchat — believes that the new initiative would allow Moj creators to emerge as strong influencers across different languages and genres
Ankush Sachdeva, CEO and cofounder of ShareChat and Moj, said “Our investment will provide equal opportunity to every creator and help to not only fully discover their talent but also to help them monetise it. By the year 2025, we envision having more than 1 million superstar creators on Moj through this programme and, at the same time, create the country’s widest range of most engaging multilingual short video content,”
Sharechat was founded by IIT Kanpur alumni Bhanu Singh, Ankush Sachdeva,Farid Ahsan, in 2015. It is a regional language-focused social media platform that relies heavily on user-generated content. The company entered the short video app domain with the launch of Moj in 2020 and claims to have more than 180 million monthly active users.
Sharechat has raised over a billion dollars since its inception and is currently valued at more than $3.7 billion. The company made headlines this year when it acquired Moj’s competition MX Takatak in early 2022
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