Samantha Ruth Prabhu Backs India’s First Superfood Brand Nourish You with Investment
- ByStartupStory | March 29, 2023
Nourish You, the first Indian brand to introduce quinoa and chia to the country and the initial local superfood start-up, has announced that famous actress Samantha Ruth Prabhu has invested in the company. By being the first to offer domestically-sourced and sustainable superfoods like quinoa and chia seeds in India, Nourish You is at the forefront of promoting these products. Samantha Ruth Prabhu’s investment is part of Nourish You’s seed funding round, which previously attracted well-known investors such as Y Janardhana Rao from Triumph Group, Rohit Chennamaneni (Co-founder of Darwinbox), Nikhil Kamath (Co-founder of Zerodha), Abhijeet Pai (Co-Founder of Gruhas Proptech), Abhinay Bollineni (CEO of KIMS Hospitals), among others.
Speaking on her investment in Nourish You, Samantha Ruth Prabhu said, “Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet based clean-label vegan superfoods. I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business.”
Samantha has not only invested in Nourish You but has also introduced the company’s initial vegan and lactose-free milk alternative called Millet Mlk. This new product is Nourish You’s first step into the alternative dairy market and is the result of two years of research on inventive millet-based products. As the United Nations has designated 2023 as the International Year of Millets, Nourish You is strategically positioned to aid the Indian government’s goal of turning India into a worldwide leader in millets.
Krishna Reddy, Co-founder of Nourish You, expressed a warm welcome to Samantha, stating that her views on ancient foods are in line with the company’s. He also mentioned that Samantha’s investment in the company is proof of their successful products and achievements so far. Reddy believes that partnering with Samantha will assist them in solidifying their position in the market and further promoting India’s superfood growth.
About Nourish You
Nourish You is India’s first superfood company that produces and sells organic quinoa and chia seeds. The company was founded in Hyderabad in 2015 by Rakesh Kilaru, Krishna Reddy, and Sowmya Reddy. Their vision is to create a sustainable world where everyone can be the healthiest version of themselves by incorporating plant-based superfoods into their diet. Nourish You operates with core values of clean-label, vegan, fair trade practices with farmers, and sustainability for the planet. Their product portfolio includes quinoa, chia, millets, edible seeds, breakfast cereals, meal mixes, and nut mixes, which are available in India, Singapore, Nepal, Kenya, Dubai, Mongolia, and the Maldives. Nourish You products can be purchased on leading e-commerce platforms in India and on their website.
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