Funding Alert

Roots Ventures invests $2 million in D2C brand DailyObjects

• ByStartupStory     |    February 12, 2022

Roots Ventures, an early-stage venture capital firm, invested $2 million in DailyObjects, a lifestyle direct-to-consumer (D2C) brand. The startup intends to use some of the funds to expand its design team and improve customer experiences.

The Gurugram-based firm stated that it intends to utilize the new funds to expand its design team and improve client experiences.

DailyObjects,  established by Pankaj Garg and Saurav Adlakha, employs more than 500 craftspeople to meet the needs of more than 2 million consumers and users worldwide.

A lifestyle direct-to-consumer (D2C) company, received a $2 million investment from Roots Ventures, an early-stage venture capital firm. Some of the funding will be used to grow the startup’s design staff and improve consumer experiences.

DailyObjects claims to have been profitable for the past four years, with sales of Rs 60 crore. In 2022, the firm claims to have grown by 300 percent, and it expects to reach a revenue run rate of Rs 100 crore in the following 9-12 months.

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