Retail tech start-up NutriTap Technologies raised about $1.5 million from Venture Catalysts and others

• ByStartupStory     |    May 11, 2022

Retail technology start-up NutriTap Technologies said it has raised about $ 1.5 million from Venture Catalysts, LetsVenture, IK Capital, Elysian Fintech, and several well-known retail industry HNIs.

Founded in 2018 by IIT Kharagpur graduates Rajesh Kumar and Priyank Tewari, Nutri Tap creates an alternative retail channel for brands to retail directly to their customers (D2C). Startups’ full-stack retail expertise includes intelligent kiosk technology and a simplified distribution mechanism.

India has a limited number of players capable of creating an efficient unmanned retail infrastructure and is heavily dependent on importing old-fashioned and expensive vending machines from the global market. NutriTap claims to address this issue by building an in-house patented retail kiosk technology that includes mechanical design, payment hardware, back-end software, data and business insights.

NutriTap currently operates over 250 smart retail kiosks in India’s Tier 1 metropolitan area.

“While traditionally, alternate, kiosk-based retail has been associated with vending machines and has been very limited to either corporate snacking or residential grocery categories, we believe that our technology has the potential to cater to the larger FMCG retail market and bring in a D2C flavour for brands across multiple categories,” said cofounder Priyank Tewari.

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