Oolka’s Agentic AI Aims to Redefine Credit Management in India
- ByStartupStory | October 22, 2025
For centuries, people have wished upon shooting stars for prosperity. For Oolka, that wish translates into financial empowerment. Founded by Utkrishta Kumar, a former Meesho CXO, Oolka derives its name from the Sanskrit word for “meteor” — symbolizing hope and transformation.
Barely a year old, Oolka positions itself as India’s first Agentic AI startup revolutionizing credit management. Backed by investors such as Lightspeed India and Z47 (formerly Matrix Partners India), the company recently raised $7 million in seed funding to expand its financial technology capabilities.
The Genesis of a Fintech Disruptor
Oolka began with a simple premise — most Indians don’t lack the will to repay loans; they lack visibility and trustworthy guidance. Kumar created Oolka to bridge that gap through artificial intelligence that doesn’t just analyze, but acts.
Oolka’s proprietary AI agent, Dhruva, goes beyond being conversational — it performs real-world actions. It reads and interprets users’ credit reports, flags discrepancies, negotiates loan terms with lenders (with user consent), and even initiates corrective measures to improve credit ratings.
“Our approach is agentic, not conversational. Dhruva doesn’t just answer questions — it takes end-to-end actions to improve a user’s credit health,” said Kumar.
How Agentic AI Works
By granting permission to the system, users allow Oolka’s AI agents to study credit reports, identify inefficiencies, and take corrective steps. In one case, the AI system negotiated a better home loan interest rate after a repo revision. In another, it corrected inaccuracies in a credit bureau report by raising a formal ticket — all autonomously on behalf of the user after proper consent.
Beyond credit corrections, Oolka’s AI helps users manage loan repayments and avoid defaults by ensuring structured visibility of their financial obligations. Importantly, the company’s platform supports nearly 100 regional languages, making it accessible to India’s diverse population.
Data Privacy at the Core
Given its heavy reliance on financial and personal data, data security remains paramount. Oolka ensures anonymization of personally identifiable information (PII) — including PAN, phone number, or email — before using any data for AI processing. The company emphasizes that no PII data is shared with its large language models, ensuring complete privacy in credit management.
By prioritizing security, Oolka seeks to balance automation with trust — two cornerstones crucial to financial ecosystems.
Partnering for Financial Inclusion
The platform currently works with over a dozen banks and NBFCs, including IDFC Bank, AU Bank, and Yes Bank, offering financial products such as credit cards, fixed deposits, and personal loans.
Oolka’s strategy centers on cross-selling: using user trust and engagement data to expand its financial product distribution. The startup has already processed over ₹100 crore worth of loan and card repayments, achieving an annual recurring revenue (ARR) of $1 million in FY25.
The Broader Fintech Landscape
Competition in India’s fintech space is intensifying, with startups like AbleCredit and FinBox experimenting with AI technology. However, Oolka distinguishes itself by being the first-mover in Agentic AI, where autonomous agents make real-time decisions rather than offer scripted advice.
The founder believes that India’s “mass aspirational” segment — the next billion users — needs more than financial access. They need financial empowerment through technology, especially in local languages and with high trust.
Looking Ahead: AI as a Financial Ally
Oolka aims to build an AI ecosystem that actively manages users’ financial well-being. The upcoming rollout of a live voice AI agent will make credit interactions conversational yet action-driven, bringing the company closer to its mission of simplifying personal finance management.
As India embraces the next era of intelligent commerce, Oolka stands at the intersection of AI innovation and financial inclusion—helping users make not just a wish for prosperity, but a tangible step toward achieving it.
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