OnePlus may launch phones under Rs 20,000 in India by next year
- ByAyushi Ray | September 11, 2021
OnePlus may launch phones under Rs 20,000 in India by next year. The speculation has been made in a recent tweet by tipster Yogesh Brar. As per Brar, OnePlus is “going through a shift” in its launch strategy, now having completely associated itself with Oppo. The new plan is to focus on the sub-Rs 20,000 price point with the OnePlus brand. The company thus looks to launch a few phones for under Rs 20,000 in India. Brar mentions that there is no defined timeline for such a launch as of now. Though he makes a guess that the devices might be seen sometime between the next quarter and the Q2 of 2022. It is likely to turn up around the latter estimate, as no indication of such a device in the making has emerged as of now.
OnePlus tried its hand at a budget smartphone once before with the OnePlus X in 2015. The device was launched in India at a price of Rs 16,999. It promised good specifications at its price but failed to make a mark in the segment as such. OnePlus later killed the series altogether and focused on premium smartphones since then. If the company decides to go for the segment yet again, it might do so with its Nord series of smartphones. At present, OnePlus Nord phones are the most budget-friendly offerings by OnePlus in the market. The company also seems to be pushing its sales with new launches under the category one after the other. Three OnePlus Nord smartphones, including the OnePlus Nord, Nord 2 and the Nord CE 5G have been launched with prices under Rs 30,000.
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