Noise teams up with HRX; Announces Vaani Kapoor as its brand ambassador
- ByStartupStory | August 2, 2022
Vaani Kapoor, a popular actor and youth icon, has been chosen by Noise, India’s top connected lifestyle brand, to represent its upcoming Noise X-Fit 2 wristwatch. Noise unveiled the X-Fit series in collaboration with HRX, an Indian fitness company that is owned by Exceed Entertainment and Hrithik Roshan. On August 4, Noise will introduce the X-Fit 2 smartwatch in India, and Vaani Kapoor will serve as the new brand ambassador for this special cooperation line.
Noise’s co-founder Amit Khatri stated, “Through our cooperation with HRX, one of the most renowned series in our smartwatch category, X-Fit, was launched. X-Fit was created for the athleisure-loving audience who desires innovation packaged with flair. We are excited to work with Vaani Kapoor as the face of this cutting-edge smartwatch as we get ready to launch the new X-Fit 2 in India. We will be able to inspire a bigger community and encourage the adoption of smart innovations among them thanks to Vaani’s passion for fitness and her strong connections with Indian young, millennials, and Gen-Z consumers.”
With the launch of the #KeepGoing campaign throughout the brand’s digital assets, Noise introduced Vaani as the face of the X-Fit 2. Noise hopes to start a dialogue on how fitness has merged into our everyday lives and how we must pursue it in fashion and comfort with the campaign and Vaani on board. The Noise #KeepGoing campaign will be launched by Vani Kapoor with a physical challenge.
Vaani Kapoor said, “It is a pleasure to go with Noise and HRX as they debut their new X-Fit 2 smartwatch in India. The brand’s message to always trust our instincts and believe in ourselves to make a difference impressed me even more than the new wristwatch, which mixes my love of technologies with my passion for living a fit lifestyle.”
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