Roll up e-commerce platform Mensa Brands acquires majority stake in gardening startup TrustBasket
- ByTejika Bajaj | January 25, 2022
Roll-up e-commerce unicorn Mensa Brands seems to be on an acquisition spree as it acquires a majority stake in a home-grown gardening solution provider startup TrustBasket. The size of the deal remains undisclosed by both the parties.
Talking about the recent acquisition spree along with the future scope of the deal, the founder and CEO of Mensa Brands, Ananth Narayanan said, “As a unique, consumer-centric brand, TrustBasket is an exciting new addition to our digital-first portfolio of brands and marks our first investment in the home gardening space. We believe this partnership has immense potential. Together we will cater to the end-to-end needs of new-age gardeners to help them experience the joy of gardening. We have charted out a five-year strategic plan for the brand and with our expertise in building digital-first brands. I am confident that TrustBasket will be a household name, known for its strong community and customer experience.”
With this acquisition, Mensa Brands will foray into the home gardening space. This announcement comes just a few weeks after the roll-up firm had acquired the leather brand Estalon and aromatherapy brand Florona as a part of its spree.
“TrustBasket’s journey started with a few friends coming together and working towards filling a gap in the market. In the last six years, we have witnessed rapid growth, serving more than a million consumers with our high-quality products. With Mensa team’s support, TrustBasket will be able to consolidate the domestic market and expand our reach to international markets,” said Santhosh Appaji, Co-founder, TrustBasket.
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