Funding Alert

Liquid Death lands $75M more to expand the brand

• ByStartupStory     |    January 4, 2022

Liquid Death, a water brand launched in 2018 with a fun video testing the concept for the first time, takes its growth prospects seriously. An LA-based company that sells canned mountain water from the Alps, “thirst-killing” position. (Science co-founder Mike Jones said, “I wish I had more.”) 

 Today, I spoke with Liquid Death co-founder and CEO Mike Cessario, a West Coast creative agency. We talked about the growth of the company. Apparently, there are a lot of things to brag about. According to Cessario, Liquid Death is currently sold in more than 29,000 locations across the United States, including Whole Foods, Target, Safeway, and 7Eleven, with last year’s sales of $ 4,500 from $ 3 million in 2019 sold by the company. It has reached nearly $ 10,000. That first can. 

 He believes there is plenty of room for growth from here, including Flavored Water, which Liquid Death launches under a name that matches the spirit of the brand’s punk metal. What are his first three products? Berry It Alive, Severed Lime,  Mango Chainsaw. 

 Cessario claims that aluminum is more recyclable than plastic and recognizes the company’s growth with its terribly interesting formulation and packaging (disposable containers are not environmentally friendly, of course). 

 Still, he is particularly proud of Liquid Death’s organic growth plan. This allowed the company to compete and even prosper in a world full of water brands. When asked how much Liquid Death spends on marketing compared to other beverage brands, Cessario claimed that there was no comparison. 

 “I don’t know what other water brands are using, but I don’t have a budget like Coca-Cola or Pepsi. I don’t have $ 300 million to put anything in, so people spread it organically. In order to do that, every marketing we do must be fun and enjoyable. If “ideas come out of nowhere”, within a few weeks. In other cases, marketing articles can be a 6-month process. Last summer, Liquid Death and one of its few prominent investors, Tony Hawk, stunt. TonyHawk has teamed up to sell 150 skateboard decks in Hawk’s blood-filled ink. According to Cesario, the deck sold out quickly, but he laughed and said it took time to build the deck and set up a phlebotomist who was “legally blood is drawn and ready to be seen in the camera.” rice field.

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