Limited edition of NFT series introduced by MakeMyTrip to commemorate India’s biodiversity

• ByStartupStory     |    March 15, 2022

MakeMyTrip, a Gurugram-based online travel company launched limited edition non-fungible tokens (NFTs) of India’s myriad landscapes, varied flora and fauna. In order to commemorate some of the popular travel destinations of the country, the artworks have been conceptualised and designed.

Unravel landscapes of Goa, Ladakh, Orissa, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan, and Andamans are the first batch of these digitally crafted artworks. To support projects focusing on promoting sustainable tourism in the country, MakeMyTrip will be passing on all proceeds from the sale of these NFTs.

MakeMyTrip was founded in the year 2000 by Deep Kalra. Services and products in the travel segment are offered by MakeMyTrip including air ticketing, holiday planning and packaging, hotel and alternative accommodations bookings, and rail ticketing. Online brands such as Goibibo and redBus are owned and operated by it.

With our overall marketing and communication objective of inspiring every Indian, these NFTs are in line in order to discover and explore the majestic beauty of India, said Suresh. 

The company said, in order to design artwork, AI Generative Adversarial Networks (GANs) is being used. An online community of digital artists, AI Bots has conceptualised and designed the artwork. An overall kaleidoscopic metaworld view of the explored and the relatively less explored destinations in the country will be presented by the limited-edition artwork.

Of late, NFT virtual profile displays called Rush Avatar NFTs have also been launched by the messaging app Hike, on its blockchain gaming platform, Rush Gaming Universe. To the most active players on the platform, ‘launch edition’ NFTs will initially be sent by the company. 

In January this year, a new list of Bollywood collectables including NFTs of singer Javed Akhtar’s handwritten lyrics, and a Versace jacket worn by actor Akshay Kumar in a movie was rolled out by the  licensed digital collectible platform Fantico. With the physical piece of memorabilia it has tokenised, these digital assets were said to be auctioned paired.

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