Kindly Health Launches Innovative Climax Delay Wipes, Pioneering Pleasure in India’s Sexual Wellness Market

• ByStartupStory     |    September 7, 2023

Sexual healthtech startup Kindly Health, formerly known as Janani.life, is set to empower modern Indians to live more fulfilling lives by enhancing their sexual well-being. The startup has entered the pleasure category with the introduction of climax delay wipes, becoming the first Indian brand to venture into this innovative segment in a society that is still on its journey to embracing openness about sexual life and health, particularly in terms of pleasure extension.

Developed with clinically proven ingredients, the Pleaser Climax Delay wipes aim to address a common desire among couples – more time and increased intimacy. These wipes promise to add valuable moments to intimate experiences, enhancing the overall quality of relationships.

Backed by renowned investors, including YCombinator, Goodwater Capital, DG Daiwa Ventures, and Apollo Hospitals, Kindly Health initially focused on two broad categories – Sexual Performance and Fertility for men. With the launch of Pleaser Climax Delay wipes, the company is making a bold foray into the Pleasure category and has ambitious plans to expand its product offerings with 2-3 more innovative items in the coming months.

Nilay Mehrotra, Co-founder of Kindly Health, emphasized the need for climax delay wipes, stating, “The modern Indian couple today is a lot more experimental and open to trying new things, especially when it comes to nurturing intimacy. In addition, we’ve identified the orgasm gap that exists today between men and women. Our product innovation is a step towards closing that gap, making sure experiences are pleasurable for both the parties involved.”

Founded in 2022 by Nilay Mehrotra and Raj Garg, the Bengaluru-based startup provides comprehensive solutions for sperm health, sexual performance, and low libido in men. With over $3 million raised in seed funding and a consumer base of approximately 1 lakh, Kindly Health is strategically targeting millennials and the underserved older demographic. The company aims to disrupt India’s sexual wellness and health market, currently valued at Rs 8,000 crore and growing steadily at 6% year on year.

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