Zomato’s Quick Delivery Service Gains Traction Amid Market Slowdown

• ByStartupStory     |    March 4, 2025

Zomato’s 10-minute food delivery service, Quick, has rapidly gained momentum since its launch in January, now accounting for 8% of the platform’s total order volumes, CEO Deepinder Goyal revealed in an exclusive interview. Quick aims to deliver a curated selection of food items from partner restaurants at an unprecedented speed, positioning itself as a direct competitor to Swiggy’s Bolt, which contributes 9% to Swiggy’s order volumes.

The launch of Quick comes at a time when the food delivery industry is witnessing a slowdown. Zomato’s food delivery business grew by 17% year-on-year (YoY) in Q4 2024, a significant drop from the 27% YoY growth recorded in the same period last year. As a result, ICICI Securities had earlier warned that Zomato risked losing market share to Swiggy, which has aggressively expanded Bolt to over 400 cities.

In addition to Quick, Zomato-owned Blinkit is also testing a 10-minute food delivery service called Bistro. “Blinkit is experimenting with ultra-fast food delivery. Meanwhile, Zomato Quick, which we operate in collaboration with restaurants, now contributes 8% of our order volume,” Goyal stated.

This is not Zomato’s first foray into the 10-minute delivery model. In 2023, the company launched Zomato Instant, which relied on centralized kitchens for ultra-fast meal preparation. However, the initiative was short-lived and later rebranded as Zomato Everyday, a service offering home-style meals cooked in localized kitchen hubs.

While Everyday has been successfully scaled across major Indian cities, Goyal emphasized that Quick delivery models will continue to evolve. “It’s not just about speed but also about what kind of food is being prepared and how it is made. Some items can be cooked in centralized kitchens, while others need to be made fresh. There will be multiple approaches catering to different customer needs,” he explained.

Despite the rapid rise of Quick commerce, food delivery remains Zomato’s largest and most profitable segment, contributing 42% to its total revenue. While Quick, Bistro, and Everyday are expected to drive future growth, the company faces stiff competition from Swiggy’s Bolt and an overall industry slowdown.

As consumer preferences shift towards faster deliveries, Zomato’s long-term success in the 10-minute food delivery space will depend on efficiency, innovation, and the ability to scale operations without compromising food quality or profitability.

Follow Startup Story