Zomato Launches Home-Cooked Meals Vertical by Revamping Commerce Service
- ByStartupStory | February 22, 2023
Zomato has launched a new vertical called Zomato Everyday, which will deliver fresh, homely meals prepared by home chefs. According to the company’s blog, “the only place where most of us get the best of both is at home when we get a freshly prepared meal made with love. However, so many of us stay away from our families and don’t always have access to home-cooked meals.”
Zomato Everyday’s menu offers meals starting at Rs 89, crafted by home chefs who use only the finest ingredients. The company’s blog states that food partners will collaborate with these chefs to provide customers with home-style, wholesome food at affordable prices in just a few minutes. Each recipe is designed with love and care, ensuring the highest quality and delicious taste.
Zomato has rebranded Zomato Instant to Zomato Everyday and launched a new vertical to deliver fresh, homely meals crafted by home chefs.
The company had launched Zomato Instant in March 2022, promising 10-minute food deliveries. However, it was suspended in January 2023, and Zomato Everyday has taken its place. CEO Deepinder Goyal also shared information about the new vertical on Twitter.
Zomato has also introduced Zomato Gold, a membership programme in January, which was previously known as Zomato Pro. The service guarantees on-time delivery and offers customers a cashback of Rs 100 if the order is not delivered in the promised timeframe.
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