Zomato Becomes First Indian Company to Feature in Hollywood Film ‘Spider-Man: Across the Spider-Verse’
- ByStartupStory | June 3, 2023
Zomato, India’s leading food ordering and delivery platform, proudly announced its unprecedented integration within the highly anticipated Hollywood film ‘Spider-Man: Across the Spider-Verse.’ This groundbreaking partnership marks the first-ever in-film integration of an Indian company in a Hollywood movie, showcasing Zomato’s brand name at a pivotal moment in the film.
Sony Pictures Entertainment India has planned to double the screen count of ‘Spider-Man: Across the Spider-Verse’ compared to its predecessor, the Oscar-winning ‘Spider-Man: Into the Spider-Verse’ released in June 2018.
Shony Panjikaran, General Manager & Head, Sony Pictures Releasing International, India, expressed his excitement, stating, “‘Spider-Man: Across the Spider-Verse’ has been creating a lot of buzz in India with multiple milestones, including a first-time-ever 10-language theatrical release and a collaboration with Indian cricketer Shubman Gill as the voice of Indian Spider-Man. Zomato has always been at the forefront of innovation, both in its services and marketing. We are proud of this association and delighted to have formed such an exclusive and unprecedented collaboration in India.”
Sahibjeet Singh Sawhney, Marketing Head, Zomato, commented on the integration, stating, “At Zomato, we believe in moving onwards and upwards. Today, we are excited to share our next big achievement – our integration with Hollywood! You will see Zomato in the movie ‘Spider-Man: Across the Spider-Verse,’ releasing on 1st June. This one-of-a-kind integration showcases an Indian company in a Hollywood film for the first time globally. We express our gratitude to the Indian arm of Sony Pictures Releasing International for this collaboration. Their team’s efforts over the years have been remarkable in making Spider-Man one of India’s favorite superheroes. We encourage everyone to watch the movie and enjoy the action.”
To celebrate this remarkable partnership, Zomato has curated a series of promotional activities, including out-of-home billboard advertisements and sky buses in four cities (Bangalore, Kolkata, Delhi, and Mumbai). Zomato’s application will feature a dedicated Spider-Man crystal, and animated videos will be showcased across various digital platforms. This association with ‘Spider-Man: Across the Spider-Verse’ represents a significant milestone in Zomato’s journey, highlighting the global recognition of an Indian company in the entertainment world. Zomato remains committed to engaging with its customers on new and innovative levels.
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