Hyderabad-based adtech startup AdOnMo has raised $25 million (approximately Rs 209 crore) in a new funding round. The round was led by Singapore-based venture capital firm Rigel Capital and Indonesia-based conglomerate Sinar Mas.
This latest funding boost brings AdOnMo’s total raised capital to $43 million. Earlier, in January 2022, the company raised $15 million in a Series B round from Zomato, which holds a 19.8% stake in the startup.
According to Entrackr, the first tranche of this round was exclusively reported in March.
With the new funds, AdOnMo plans to scale its operations from its current presence in 24 cities to 40 cities across India. The company will also increase its network of cloud-connected digital screens from 50,000 to 1 lakh. These screens deliver hyperlocal, data-driven advertising solutions to brands, enabling more precise targeting of audiences.
Founded in 2017 by Sravanth and Sandeep Bommireddi, AdOnMo has emerged as a key player in the out-of-home (OOH) advertising industry. The startup leverages real-time, cloud-connected digital screens to provide outdoor advertising solutions that maximise audience engagement.
AdOnMo’s platform is equipped with advanced features, including dynamic creative optimisation, social media-driven ad triggers, and QR/NFC-powered interactions. These innovations allow advertisers to deliver highly targeted campaigns, offering measurable returns on investment (ROI) and seamless integration between offline and online interactions.
The startup has gained traction for its ability to transform traditional OOH advertising by focusing on hyperlocal, data-driven campaigns.
