Zepto’s Zepto Pass Loyalty Programme Hits 1 Million Subscribers Within a Week of Launch

• ByStartupStory     |    March 6, 2024

Zepto, the quick commerce giant backed by Nexus Ventures, proudly announced that its newly launched loyalty programme, Zepto Pass, has garnered an impressive one million subscribers within a mere week since its inception. Co-founder and CEO Aadit Palicha shared the exciting news on the social media platform X, expressing enthusiasm for the company’s momentum and execution strength.

“The energy at Zepto feels just like the early days, and I’ve never been more excited about our company’s momentum and strength of execution,” Palicha’s post stated.

Priced attractively at an introductory rate of Rs 19 per month, Zepto Pass offers subscribers unlimited free deliveries and up to a 20% discount on all grocery products, aiming to enhance user retention and elevate the overall shopping experience. The subscription plan has proven to be a hit, with Zepto Pass subscribers reportedly spending over 30% more on the app, leading to a significant 10% improvement in monthly retention.

“Quick commerce is being adopted rapidly in India, and Zepto Pass is slated to accelerate that adoption even further. By giving customers deep discounts sustainably and with 10-minute delivery, quick commerce starts becoming an exciting option even when compared to discount grocers in the offline segment,” emphasized Devendra Meel, VP of Strategy and Head of Zepto Pass.

This milestone comes on the heels of Zepto joining the coveted unicorn club a few months ago, securing $200 million at a valuation of $1.4 billion in a Series E funding round led by the US-based private market investment firm StepStone Group. Zepto’s strategic move with the Zepto Pass subscription plan positions itself in direct competition with existing market players, such as Swiggy’s One membership and BigBasket’s bbstar plan.

“Membership programmes have become increasingly important for ecommerce firms, enabling them to add value to regular users and drive new users to their platforms,” notes industry experts. Zepto, eyeing sustainable growth, is also on track to float an initial public offering (IPO) by early 2025. The company’s relentless pursuit of innovation and customer-centric solutions underscores its commitment to dominating the quick commerce market.

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