Zepto Introduces ‘Zepto Bloom’ Farmer App to Streamline Sowing to Selling Process
- ByStartupStory | February 11, 2023
Zepto, a leading e-grocery startup, has introduced a revolutionary farmer engagement program with the launch of their new app, Zepto Bloom. This unique app digitizes every step of the process for farmers, from planting to selling, to help streamline their supplies and yields. Zepto aims to onboard 300 farmers from Maharashtra initially, with plans for further expansion in the future. This new app from Zepto will provide farmers with the tools they need to succeed in today’s digital landscape.
Zepto Bloom, the newly launched app from Zepto, is a comprehensive solution that addresses the diverse needs of farmers. The app offers everything from tracking the entire crop cycle, from planting to harvesting, to providing easy and seamless payment options for the sale of their produce. This all-in-one solution offers farmers the convenience and efficiency they need to thrive in the agriculture industry. According to a statement from the company, Zepto Bloom will revolutionize the way farmers manage their businesses.
“Farmers can now easily sell their crops with the help of strategically located collection centers and a new, innovative app. This technology allows for direct sales without the inconvenience of bidding or long-term credit arrangements. The app provides farmers with the ability to make informed decisions about their trade by giving them access to up-to-date pricing information for their produce. Additionally, farmers will benefit from expert agronomic support during the growing process, clear demand forecasting, grading support that aligns with harvest schedules, guaranteed buyback, and on-site assistance. ” 
“Vinay Dhanani, the COO of Zepto, announced that over half of the company’s orders consist of fresh produce, particularly fruits and vegetables. He attributes this success to the strong relationship built with farmers, allowing Zepto to optimize their yields and meet the increasing demand.”
Zepto obtains its agricultural products directly from over a thousand farmers situated in various Indian states such as Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Rajasthan, Haryana, and Uttar Pradesh.
The company aims to expand its farmer network to six new states in India, including Gujarat, Madhya Pradesh, Punjab, West Bengal, Himachal Pradesh, and Uttarakhand, through its Zepto Bloom Program. Srinibas Swain, the Senior Vice-President and Business Head for Fresh Category, stated that the program and accompanying app aim to establish best-in-industry supply chain practices and ensure complete transparency.
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