YES Bank and Falcon partner to enter the embedded financing market

• ByStartupStory     |    January 3, 2023

To enter the quickly expanding embedded finance market, Yes Bank has teamed with Banking-as-a-Service (BaaS) startup Falcon. Through the cooperation, YES Bank will be able to use Falcon’s extensive product lineup and technologically sound infrastructure to offer consumers financial solutions that are specifically tailored to their needs.

Falcon’s stack may either be rapidly launched with no-code solutions or elegantly embedded using open, configurable APIs. For MSME clients, retail customers, and corporate organizations, Yes Bank provides a variety of products, services, and technology-driven digital offerings. 

Officials from Yes Bank who were cited by the same source noted the bank’s propensity for implementing digital initiatives in order to enhance its clients’ banking experiences. They also discussed the Falcon relationship and how it helps the bank to develop new offerings more quickly without sacrificing convenience or quality. 

Officials from Falcon emphasized their plans to work with Yes Bank to launch a number of cutting-edge use cases and product lines. They also stated their desire to process $100 billion worth of data annually (TPV).

IBS Intelligence reports that in January 2022, Falcon started in India and disclosed goals to generate USD 30 million in revenue by March 2023. The same source asserts that the rise of embedded finance is a result of businesses looking for novel solutions to the problems posed by integrating with several banks and outdated systems. 

The aforementioned integrations can wind up costing millions of dollars and taking an average of 9 to 12 months to execute. Falcon’s solutions are designed to assist fintechs, startups, and BFSI organizations in quickly and affordably launching new financial products.

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