Wow Skin Science’s revenue increases to Rs. 340.4 Cr in FY22, losses surged 15X
- ByStartupStory | December 30, 2022
According to the audited annual financial statement filed with the Registrar of Companies(ROC), the ChrysCapital-backed Wow Skin Science’s operating revenue increased 3.4X to Rs 340.4 crore in FY22 from Rs 99.8 crore the previous fiscal year (FY21).
Wow Skin Science, a direct-to-consumer (D2C) beauty and personal care brand, raised Rs 375 crore ($48 million) from Singapore-based GIC in June of this year. The fundraise also followed a period of rapid growth in FY22.
With celebrities such as Bhumi Pednekar, Rashmika Mandanna, and Kartik Aaryan as brand ambassadors, as well as various other content creators, advertising proved to be the most expensive cost centre for Wow skin, accounting for 39% of total expenses. In FY22, this cost increased 4.3X to Rs 188.8 crore.
Wow skincare science is a trusted skincare brand. It is well known for its premium quality products that are free of all harmful chemicals and substances. It provides a wide range of personal care products in categories such as skin, hair, bath and body, wellness, nutrition, and health. The company’s only source of income is product sales, which increased 3.4X to Rs 340.4 crore in FY22.
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