Wow! Momo Foods amalgamates three brands into one location with Wow! Eats
- ByStartupStory | March 14, 2023
Wow! Momo Foods, the parent company of three distinct brands – Wow! Momo, Wow! China, and Wow! Chicken – is preparing to unveil its latest venture, Wow! Eats.
Wow! Eats is a unique amalgamation of Wow! Momo, Wow! China, and Wow! Chicken, offering the best of all three beloved brands in a single location. This new venture serves as a starting point for Wow! Momo Foods’ “UNIFIED PLATFORM from a MULTI-BRAND” strategy, while also providing consumers with a delectable fusion of three culinary powerhouses.
In addition, Wow! Eats will soon launch the Wow! Eats App, enabling customers to place orders for dine-in or delivery from all three brands through a single application. As a result, WOW! Eats is conceived as a “PHYGITAL BRAND” right from the outset, emphasising the integration of physical and digital experiences.
According to Sagar Daryani, CEO & Co-Founder of Wow! Momo Foods, “the company’s philosophy is centred on providing customers with a diverse range of culinary experiences under one roof. Rather than pursuing a share of the marketplace, the focus is on capturing a share of consumers’ appetites through various branded occasions. Wow! Eats delivers multiple dining opportunities to a single location, offering a truly unique and memorable dining experience”.
Wow! Eats recently inaugurated its initial location in Chennai and plans to open ten more high-end, specialty restaurants over the next three months. The upcoming additions include another outlet in Chennai, two in Hyderabad, two in Kolkata, one in Bhubaneshwar, and several more in major metropolitan areas throughout the country.
Murali Krishnan, Co-founder and CMO at Wow! Momo Foods, stated that “Wow! Eats represents a foray into the realm of pure platform play. By tripling their resources, they aim to provide consumers with a greater variety of options and assert a stronger share of the food market”.
Wow! Momo Foods, which currently operates more than 500 outlets in 27 cities, intends to launch 250 additional locations in the fiscal year 2024.
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