WLDD in Talks to Acquire ScoopWhoop as Good Glamm Group Faces Financial Struggles
- ByStartupStory | February 21, 2025
Meme marketing startup Wubba Lubba Dub Dub (WLDD) is in advanced discussions about acquiring the digital content platform ScoopWhoop from the financially troubled Good Glamm Group (GGG). A term sheet has been submitted, and due diligence is currently underway. The acquisition aligns with WLDD’s expansion strategy as it looks to strengthen its presence in the digital media space.
Good Glamm Group, which acquired ScoopWhoop in 2021 for ₹100 crore, is now looking to sell it for ₹18-20 crore, representing a significant markdown. The sale is part of GGG’s broader financial restructuring as the company seeks to meet employee salary obligations and vendor payments. This move follows GGG’s recent sale of Sirona Hygiene back to its original founders in a deal reportedly valued between ₹150-200 crore.
WLDD, founded in 2018 by Arihant Jain, Vivekanand Kilari, and Jaidev Kesti, has built a strong reputation in meme marketing and digital advertising, working with brands like JioHotstar, Flipkart, ITC, and Rapido. Acquiring ScoopWhoop could give WLDD access to a well-established content platform, expanding its audience engagement and brand collaborations.
Meanwhile, Good Glamm Group is facing mounting financial difficulties, including delayed salary payments, layoffs, and investor exits. Representatives from Accel, Bessemer Venture Partners, and Prosus Ventures have stepped down from its board, signalling a lack of confidence in the company’s current direction. Additionally, GGG is entangled in a legal dispute with ScoopWhoop’s original founders, who claim the company has failed to honour outstanding payouts, including a second tranche of cash consideration and equity upside.
As part of its financial restructuring, GGG has also explored the sale of other assets, including The Moms Co., Organic Harvest, and digital media properties like Miss Malini, Bulbul, and PopXO. Reports suggest that the company has even considered a merger with a large Thrasio-style business in India to stabilise its operations.
Once a rising D2C beauty unicorn, Good Glamm Group is now struggling to raise capital. While it is reportedly in discussions to secure fresh funding, its valuation is expected to be significantly lower than previous rounds, as existing investors have opted out of participating. The potential sale of ScoopWhoop could mark the first major divestment from GGG’s media portfolio, with more asset sales likely to follow.
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