Wishlink secures $7 million funding from Fundamentum and Elevation

• ByStartupStory     |    February 5, 2024

Bengaluru-based creator-focused commerce startup Wishlink has secured $7 million in funding from The Fundamentum Partnership Fund and Elevation Capital, marking a significant investment after a 15-month gap. The company’s board passed a special resolution to issue 12,945 Series A CCPS at an issue price of Rs 44,882 each, aiming to raise Rs 58.1 crore, according to regulatory filings. As reported by Entrackr in November 2023, this latest funding round brings Wishlink’s total raised capital to over $10 million.

With this funding, Elevation Capital emerges as the largest external stakeholder, holding 22.93%, followed by The Fundamentum Partnership Fund with 13.55%. Wishlink, founded by Chandan Yadav, Shaurya Gupta, and Divyansh Ameta, empowers creators on social media to drive commerce for brands through personalized multi-brand storefronts. The platform facilitates the transition of creators from social media to brands’ websites, aiding them in customer acquisition.

Wishlink boasts collaborations with over 60 brands, including H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, GOAT Brand Labs, Amazon, and Flipkart. Vidit Aatrey, Sanjeev Barnwal, Rahul Chaudhary, Ankush Sachdeva, and Ghazal Alagh were among the high-profile angels who participated in the company’s seed round of $3 million in October 2022, led by Elevation Capital.

Regarding financial performance, Wishlink reported a revenue of Rs 1.42 crore and losses of Rs 6.67 crore for the fiscal year ending March 2023. The startup operates in competition with Peepul Tree, HYPD Store, and Redesyn. In an exclusive statement, a Wishlink representative expressed the company’s dedication to fostering creator-commerce synergies, stating, “We are excited about the support from our investors, and this funding will significantly bolster our efforts to empower creators and enhance their commerce capabilities.”

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