WishCare Secures Rs 20 Crore in Funding for Personal-Care Expansion

• ByStartupStory     |    November 9, 2023

Wishcare, the science & efficacy-based Indian beauty brand, has successfully secured Rs 20 crore ($2.5 million) in its inaugural funding round, with Unilever Ventures leading the investment charge. The venture and growth capital arm of Unilever sees great potential in Wishcare and envisions a strategic partnership to elevate the brand to new heights.

The newly acquired funds will be channeled towards research & development initiatives, fostering innovation, and expanding the product portfolio. Wishcare aims to bolster its presence in the domestic market while setting its sights on venturing into international markets, capitalizing on this substantial financial backing.

Stuti Kothari, co-founder of Wishcare, expressed enthusiasm about the collaboration, stating, “Our focus has always been to understand the needs of consumers and co-create innovative and result-driven products with them. As we enter the next phase of growth, we look forward to working together with Unilever Ventures to help the brand set new benchmarks in the industry.”

Pawan Chaturvedi, partner at Unilever Ventures, echoed the excitement, stating, “We are delighted to have Wishcare as an addition to our fast-growing beauty and wellness portfolio in India. Wishcare has built a suite of evidence-based products that have shown rapid growth, and we’re looking forward to supporting the founders to build a long-lasting brand.”

Founded by Stuti Kothari, Ankit Kothari, and Ayush Kothari, Wishcare specializes in a diverse range of haircare and skincare products. The brand has successfully established its presence across various online marketplaces such as Nykaa, Amazon, Flipkart, Purplle, Myntra, and operates through its direct-to-consumer website. With this substantial funding injection, Wishcare is poised for a significant leap forward in the competitive beauty and wellness industry.

Follow Startup Story