White.Inc raises over $1 million in funding led by Dholakia Ventures, Inflection Point Ventures
- ByStartupStory | October 4, 2022
White.Inc, a holding company for digitally native consumer products, has raised over $1 million in funding led by Dholakia Ventures, Inflection Point Ventures, and First Port. Suhail Sameer and Shashvat Nakrani of BharatPe, Guruvanth Vaid of 4G Capital Ventures, and Aniket Gore of Ceramet Group were among the angel investors who took part in the round.
White.Inc was created in 2021 by Siddharth Gadodia and Young Yun. The business is a collection of digitally native companies developing premium D2C Instagram-first brands, such as luggage, cookware, drinkware, houseplants, and Apple Gear. With three more in the works, the company now has two live brands: UnBottle (Drinkware) and Totem (Apple Gears).The money will be used by the company to expand its personnel, produce new products, strengthen its brand, and upgrade its technological infrastructure.
Dravya Dholakia, Founder & CEO of Dholakia Ventures, said, “India’s D2C market is growing at a breakneck pace, estimated to reach $100 billion by 2025, and we’ve seen several successful startups and unicorns emerge in the space. This funding is a testament to their growth and progress, and we’re confident that White.Inc will reach greater heights.”
Siddharth Gadodia, Founder & CEO of White.Inc said, “We are going after the premium category in the D2C space as there are a substantial number of niche segments in India where we can build brands that generate over Rs 200 cr in revenue. Our goal is to reach a revenue of more than Rs 1000 cr in the next 4 years by creating 5-6 differentiated D2C brands.”
In order to develop cutting-edge products and satisfy consumer wants, White.Inc. mines an underserved market where unmet and unarticulated needs are found.
Inflection Point Ventures’ founder and CEO, Vinay Bansal, remarked “The D2C market exploded in India over two years back and we have seen many unicorns emerging in this segment. The changing consumer buying behaviour and acceptance of D2C brands will continue to drive this segment.”
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