Wellbeing Nutrition raises $10 million in a Series B round led by HUL, Fireside Ventures
India’s organic and whole foods multivitamin nutrition brand Wellbeing Nutrition raises $10 million in a series B round of funding led by HUL, Fireside Ventures. By this achievement the major aim of the company is to launch and develop the product categories, make a senior management team and rebuild its expert channel network much stronger, along with focusing more on its research and development (R&D). They are planning to achieve very high retention numbers for growth with the new funding. They are also planning to extend their reach to over 100 million people in the coming years by sharing awareness through digital platforms and by making use of the capabilities of HUL.
“Along with both these companies, we will further our mission to make clean nutrition accessible to consumers all over the world on the back of innovative products, such as melts, slow, collagen and protein, formulated using high-quality and globally-sourced natural ingredients,” said by Avnish Chhabria the founder and Saurabh Kapoor the co-founder of the firm. Kannan Sitaram of Fireside Ventures said the business has developed much faster under Avnish’s leadership.
“All thanks to the new-to-market innovations both on products and channels, creating rapid consumer engagement. We are excited by how the partnership with HUL can build on this culture of innovation and create enormous potential for growth,”he added.
Wellbeing was founded in 2019 by Avnish Chhabria. The startup claim to include melts (oral thin strips), slow (slow-release two in one capsules with beadlet in oil technology), Korean marine collagen peptides for beauty, daily fibre for digestion and vegan protein for fitness and everyday health.
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