Wahter Raises ₹5 Crores in Pre-Seed Funding at ₹52 Crore Valuation
- ByStartupStory | June 24, 2024
Wahter, India’s innovative advertising and packaged drinking water brand, has successfully raised ₹5 crores in pre-seed funding, achieving a valuation of ₹52 crores. This significant financial milestone marks a crucial step in Wahter’s mission to expand its reach and amplify its impact in the industry.
The company plans to utilize the funds to enhance its distribution network, optimize production processes, and innovate further in its advertising-driven revenue model. Wahter intends to increase the number of its carts, strollers, and kiosks to cover more high-traffic areas, providing advertisers with a broader demographic to target. The funding will also be directed towards investing in advanced technology to streamline operations, improve logistics, and ensure the highest quality of bottled water. Additionally, Wahter aims to strengthen its team by increasing its headcount to support its expansion plans.
“Wahter is bringing a significant change in the advertising and packaged drinking water sectors. We are encouraged by the positive response from both brands and consumers. The campaigns we have conducted for our brands have yielded surprisingly positive results, highlighting the effectiveness of our model. Securing this pre-seed funding reflects the confidence our investors have in our innovative business model and vision. The support from our investors will be instrumental in executing these plans, and we are deeply grateful for it,” said Amitt Nenwani, Co-founder of Wahter.
Founded in December 2023, Wahter’s mission is to provide clean and affordable drinking water while offering an advertising platform for brands. Leveraging the power of advertising, Wahter ensures consumers can access bottled water for just ₹1 or ₹2 by integrating brand advertisements onto water bottle labels. This unique approach creates a win-win scenario where advertising investments subsidize the cost of water.
Wahter has already deployed over 100 carts, strollers, and kiosks in high-footfall areas such as metro stations, malls, and public places, ensuring widespread availability of its bottled water. The company has partnered with prominent brands like boAt, Vijay Sales, and ACE Capitals. These collaborations not only support the distribution of clean water but also enhance brand visibility and engagement. In its first month, Wahter sold 2 lakh bottles of drinking water in the Delhi NCR region, demonstrating strong demand for its affordable and accessible product.
Wahter’s innovative approach is setting a new standard by combining advertising with essential services. With this pre-seed funding, the company is poised to expand its impact, bringing clean and affordable drinking water to more communities while offering a unique advertising platform for brands. Wahter looks forward to creating new partnerships and continuing to innovate in the industry, ultimately helping millions of people across India.
About Wahter:
A division of the esteemed Shiva Group, founded in 1987, Wahter emerges as a dynamic force in marketing. Founded by Mr. Amitt Nenwani and Mrs. Kashiish A Nenwani, Wahter is set to revolutionize the marketing industry. Our bottles, comprising approximately 80% of your canvas, serve as moving billboards for brand advertisements. The remaining 20% proudly showcases our identity, symbolizing a commitment to redefining affordability and transparency.
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