Vivek Das joins Zoo Media’s FoxyMoron as CEO
Vivek Das has been named CEO of FoxyMoron, the flagship full funnel creative and performance digital firm of Zoo Media. The founding partners of FoxyMoron and Zoo Media, Pratik Gupta and Suveer Bajaj, will be Das’ direct reports.
Das will create a diverse and elite digital team capable of providing customers with outcomes-focused digital solutions thanks to his 20 years of expertise establishing digital businesses at scale.
Previously, Das served as vice president at Mindshare, a division of WPP, where he was in charge of advancing digital transformation across network clients. Leading huge groups of customers in many geographic areas and household name companies, Das has worn both business and strategic hats. They include The Muthoot Group, YUM Brands, AMEX, Lufthansa, Apollo Tyres, Disney Star, PepsiCo, Ford India, and Hindustan Unilever.
Gupta, co-founder, Zoo Media and FoxyMoron said, “Having known Vivek professionally for a long time, we are delighted to finally have him amongst us. While his professional credentials speak for themselves, what drove us to him was the alignment of vision and values. Our vision of building a data obsessed and customer experience focussed agency will come to the fore under his leadership. His ability to build process focused, high performing teams makes me excited for the future of FoxyMoron.”
Das stated, “I am thrilled to join Zoo Media and FoxyMoron at this inflection point in their journey. We are structured to unlock exponential growth through digital transformation and the true integration of content, media, data and technology. FoxyMoron is integrated by design, and we want to use this platform to elevate the impact on brands and their customers. I am excited to be leading a passionate, best in class team with high energy and the willingness to break the age-old advertising paradigm.”
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