News Update

Ugees Secures Pre-Seed Funding from EvolveX to Revolutionize Undergarment Care

• ByStartupStory     |    December 21, 2023

Ugees, a pioneering brand in undergarment care, has secured an undisclosed amount in its pre-seed round from EvolveX, an accelerator program by We Founder Circle. The investment aims to fuel Ugees’ customer acquisition initiatives and the launch of new product lines.

Emerging as a standout contender in EvolveX’s Cohort 4, Ugees garnered investor interest for its innovative strides in intimate wear hygiene. Bhawna Bhatnagar, Co-Founder of EvolveX, emphasized their commitment, “At EvolveX, we see great potential in Ugees to reshape wellness markets through sustainable practices.”

The investment will strategically bolster Ugees’ customer acquisition efforts, operational efficiency, and diversification of its product offerings. Bhawna Bhatnagar highlighted, “Our commitment is to empower Ugees in setting a new standard in undergarment care.”

Co-Founded by Rahul Tyagi and Samiksha Yadav, Ugees stands out with its founders’ backgrounds in Biotechnology and MBA, backed by nine years of pharmaceutical manufacturing experience. Samiksha Yadav, Co-Founder and CEO of Ugees, expressed their goal: “With Ugees-undergarment liquid wash, we aspire to transform the task of washing underwear into a delightful experience.”

Ugees aims to challenge conventional hygiene practices by offering India’s first liquid wash exclusively for undergarments. The brand seeks to revolutionize unhygienic cleaning practices with safe, plant-based solutions. Samiksha Yadav envisions transforming how undergarment care is perceived and practiced.

EvolveX, under We Founder Circle, is committed to providing impactful acceleration to early-revenue startups. The program’s mission is to guide startups toward success through mentorship and financial support. EvolveX offers a range of benefits to startups, empowering them to thrive and grow.

We Founder Circle, established in 2020, is dedicated to propelling the startup industry by investing in early-stage startups and offering essential support beyond financial backing. The organization aims to foster scalable and stable startups through strategic investment and global networking opportunities.

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