Udaan collaborates with Reliance Consumer Products to distribute Campa Beverages nationwide
- ByStartupStory | April 28, 2023
Udaan has announced a new partnership with Reliance Consumer Products to enable the pan-India distribution of Campa, a popular beverage brand. The initial rollout of RCPL’s Campa beverages will be in more than 50,000 retailers and kirana stores, with plans to expand to over 100,000 retailers and kirana stores within the next two months, according to a statement by Udaan on Thursday. This collaboration is expected to benefit both companies and enhance the accessibility of Campa beverages to consumers throughout India.
Vinay Shrivastava, Head of FMCG Business at Udaan, has expressed confidence in the partnership between Udaan and Reliance Consumer Products for the distribution of Campa beverages. According to Shrivastava, Udaan’s extensive network of retailers and efficient distribution channels will enable RCPL to expand the reach of its Campa range of products across India. This collaboration is expected to result in deeper market penetration and increased accessibility of Campa beverages to consumers in the country.
Reliance Consumer Products Ltd (RCPL) has partnered with Udaan to distribute its Campa range of beverages across India. The partnership will initially make the Campa range available in over 50,000 retailers and kirana stores, gradually expanding to over 1 lakh such stores in the next two months. The collaboration includes the launch of three new Campa flavours, which will be available under various price points and consumption ranges. To drive expansion and increase the buyer base on the platform, udaan will work on various retailer promotions to create awareness about the availability of the Campa range. Additionally, udaan has launched ‘Project Vistaar’ to expand its FMCG and food category by tapping into rural areas, which is currently being implemented in rural Uttar Pradesh.
Udaan plans to extend its reach to more than 10,000 towns and villages over the next 10-12 months, as the company launched ‘Project Vistaar’ to enhance the fast-moving consumer goods (FMCG) and food category in rural areas. According to the startup, it has already shipped more than 1.5 lakh tonnes of FMCG products in 2022, with a significant amount of orders coming from Delhi, Karnataka, Maharashtra, Telangana, and Uttar Pradesh.
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