Merger and Acquisation

udaan Acquires ShopKirana to Strengthen FMCG and Retail Tech Play; Info Edge Becomes Shareholder

• ByStartupStory     |    July 19, 2025

In a significant development in India’s B2B commerce ecosystem, udaan, the eB2B unicorn, has announced the acquisition of ShopKirana, a retail-tech startup focused on empowering kirana stores. The deal, subject to regulatory approvals, also brings Info Edge—the parent company of Naukri.com and a major internet-focused investor—onboard as a shareholder in udaan.

The acquisition is expected to boost udaan’s already strong presence in key categories such as Staples, Fast-Moving Consumer Goods (FMCG), and Hotel, Restaurant, and Catering (HoReCa). ShopKirana, which has built a strong network of retailers and deep expertise in FMCG distribution, will now operate under the udaan umbrella, enabling both companies to combine their strengths for greater market impact.

“This acquisition is a strategic milestone in our journey to the IPO and beyond,” said Vaibhav Gupta, Co-Founder & CEO of udaan. “ShopKirana has a quality team that has excelled in designing for cost and working deeply in the FMCG category. We share the core strategy of ‘winning on costs’ and the belief in becoming a preferred supplier for shopkeepers and brands. Together, we are well-positioned to deliver on our agenda of growth with profitability at scale.”

Founded in 2015, ShopKirana has focused on bringing the power of technology and efficient supply chains to traditional kirana stores. The startup has earned a reputation for its efficient cost structures and deep connect with India’s fragmented retail sector.

“Joining hands with udaan marks a defining moment in our journey to empower kirana stores across India,” said Sumit Ghorawat, Co-Founder of ShopKirana. “This partnership brings together our FMCG expertise with udaan’s infrastructure and reach. We are excited about creating a future-ready GTM retail superpower and making B2B e-commerce mainstream for FMCG brands.”

The acquisition comes on the heels of udaan’s recent $114 million Series G fundraise, led by M&G Investments and Lightspeed, underscoring investor confidence in udaan’s long-term vision. The company plans to use the capital to strengthen category leadership in high-frequency segments, expand into untapped markets, and enhance operating efficiencies through sourcing-at-scale and cost optimisation.

With the integration of ShopKirana’s capabilities, udaan aims to accelerate value delivery across its supply chain, empower more retailers across India, and push forward on its IPO trajectory.

As B2B commerce in India continues to evolve, this deal signals the consolidation of powerhouses in the retail-tech space, and sets the stage for a more streamlined, tech-led wholesale distribution model across the country.

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