Tuco Intelligent Raises $2 Million in Seed Round Led by Fireside Ventures and Whiteboard Capital
- ByStartupStory | September 25, 2024
Tuco Intelligent, a fast-emerging kids’ personal care brand, has secured $2 million in its seed funding round led by Fireside Ventures and Whiteboard Capital. The funding round also saw participation from Suashish Group, led by Ashish Goenka, and a range of prominent angel investors, including Vijay Nehra and Arjun Purkayastha. Several early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth, and Mokobara also contributed to the round.
Founded in 2023 by Aishvarya Murali, Tuco Intelligent focuses exclusively on personal care products for children aged 4-12. The brand offers a wide range of natural and sustainable personal care products, including soaps, lotions, creams, makeup, and deodorants. What sets Tuco apart is its commitment to sustainability, with all products packaged using 100% landfill and ocean-reclaimed plastic to contribute to a greener planet for future generations.
Tuco Intelligent’s products cater to the unique personal care needs of kids as they grow. Available on the brand’s website and leading e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa, and Firstcry, the products are tailored to meet the specific needs of children at every developmental stage.
Fireside Ventures, known for backing high-growth consumer brands such as Mamaearth, boAt Lifestyle, Yogabar, and The Sleep Company, continues to invest in companies that prioritize sustainability and consumer well-being. Similarly, Whiteboard Capital, with a portfolio that includes Atomberg, Cred, Jupiter, and Daily Ninja, is committed to supporting innovative startups like Tuco Intelligent.
The company aims to carve a unique niche in the kids’ personal care market by addressing the growing needs of children and ensuring eco-friendly packaging practices.
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