The Moms Co. acquired by Good Glamm with a 90% stake
- ByStartupStory | March 7, 2023
According to a report, The Moms Co., a direct-to-consumer (D2C) brand specialising in mother and baby care, has had its stake raised to 90% by Good Glamm Group, a leader in the direct-to-consumer space and known for its “house of brands” approach.
According to reports, the departure of Malika Sadani and Mohit Sadani, founders of The Moms Co., and their reduced involvement in daily management, were factors that contributed to the increase in stake by Good Glamm. The founders will still be part of the company’s board and may choose to sell their remaining 10% ownership within the next year.
In 2021, The Good Glamm Group had already acquired a 75% stake in The Moms Co. As per the report, the founders, a married couple, have not been actively involved in the company’s daily business operations since mid-last year. The report also mentions that the founders have a non-compete provision of three years after their formal departure.
Acquiring The Moms Co. was the Good Glamm Group’s biggest purchase, valued at around Rs 500 crore. Following the acquisition, the monthly revenue of the brand has doubled to about Rs 24 crore. The house of brands approach involves acquiring various companies from different industries and uniting them under a single parent company.
In the past year, The Good Glamm Group has made multiple acquisitions, such as Sirona, a feminine hygiene brand, BabyChakra, a platform for mothers and babies, ScoopWhoop, a digital media platform, St Botanica, a personal care brand, and MissMalini Entertainment, a platform for celebrity talent management.
The Good Glamm Group has organised its operations into three verticals: Good Brands under Sukhleen Aneja’s leadership, Good Media led by Priyanka Gill, and Good Creator led by Sachin Bhatia. The Moms Co business will now be headed by Sukhleen Aneja, according to the report.
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