The Honest Home Company Raises $0.8M in Pre-Series A Funding Led by OG Capital and Anupam Mittal

• ByStartupStory     |    February 11, 2025

The Honest Home Company, one of India’s leading sustainable home and kitchenware brands, has secured $0.8 million in its Pre-Series A funding round. The round was led by Ortella Global Capital (OG Capital), founded by former IFC executive Sayan Ghosh and consumer industry veteran Gaurav Verma. Renowned entrepreneur and Shark Tank India judge Anupam Mittal also participated in the funding, alongside other angel investors.

The funding will enable The Honest Home Company to scale operations and accelerate its mission of making eco-friendly living more affordable for Indian families. Founded in 2019 by Mayank Sisodia, a former Hindustan Unilever and Parle executive, the brand has played a key role in helping Indian households adopt sustainable lifestyles. To date, it has reduced 250 tonnes of plastic while offering an expanding range of eco-conscious products, including air fresheners, bamboo-based goods, and eco-friendly cleaners.

The company is currently targeting an annualized run rate of ₹100 crore ($12 million) in 2024 and plans to leverage this investment to strengthen its supply chain, expand its product portfolio, and boost nationwide distribution.

“Our vision has always been to redefine the way Indian households approach sustainability. It is not just about offering eco-friendly products but creating a lifestyle movement that is affordable, practical, and accessible to everyone. This funding reflects the strong trust and confidence that both our customers and investors have in our mission,” said Mayank Sisodia, Founder of The Honest Home Company.

The company has gained widespread recognition on e-commerce platforms like Amazon, Zepto, Blinkit, and Flipkart, ranking among the top three brands in its category. It also gained national attention through Shark Tank India Season 3 and received grants from the DBS Foundation.

“What sets The Honest Home Company apart is its strong product-market fit, exceptional supply chain capabilities, in-house production and strong distribution network. They have built a portfolio of high-quality products that resonate with consumers while ensuring seamless availability across multiple platforms. Co-building alongside Mayank, we are aiming to reach over 1M households monthly by next year—driving India towards a major leap in sustainable living,” said Gaurav Verma, Co-Founder and Head of Consumer Investments at OG Capital.

Sayan Ghosh, Co-Founder & Managing Partner at OG Capital, also expressed confidence in the brand’s vision: “Mayank’s deep-rooted passion for sustainability and his ability to address a significant gap in the market made The Honest Home Company a perfect fit for OG Capital. Together, we aim to build a brand that not only thrives in the eco-conscious space of our country but sets new standards for purpose-driven, profitable growth—taking it to the next level as a globally recognized brand.”

With this funding, The Honest Home Company aims to scale operations, strengthen its distribution channels, and introduce more innovative, affordable, and sustainable home products. As the demand for eco-friendly alternatives continues to rise, the brand is set to play a major role in transforming Indian households into sustainability champions.

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