The Bear House Secures ₹3 Crore Investment from Shark Namita Thapar on Shark Tank India

• ByStartupStory     |    March 17, 2025

In the latest episode of Shark Tank India, aired on Sony LIV, The Bear House, a contemporary men’s apparel and accessories brand specializing in smart casuals, secured a ₹3 crore investment from Shark Namita Thapar.

The investment deal from Namita Thapar, Executive Director of Emcure Pharmaceuticals, includes ₹1 crore for a 1% equity stake and ₹2 crore as debt. Tanvi and Harsh Somaiya, the co-founders of The Bear House, impressed the panel with their brand’s profitability, scalability, and premium product offerings. The episode featured Sharks Namita Thapar, Anupam Mittal, Aman Gupta, Viraj Bahl, and Kunal Bahl, with Shark Aman Gupta describing the brand as “too good to be true.”

Shark Kunal Bahl also showed interest in investing, offering ₹3 crore for a 3% equity stake at a ₹100 crore valuation. However, Harsh and Tanvi Somaiya felt Namita Thapar’s offer aligned better with their vision and ultimately chose to move forward with her.

The Bear House, inspired by European fashion and known for its high-quality and minimalistic designs catering to hybrid work cultures, received high praise from the investors.

“Being on Shark Tank and earning the trust and support of the judges is a pivotal moment for The Bear House team! Having them experience our garments and believe in our business model through this investment validates our vision—giving Indian men the freedom to express their unique selves through our clothes, no matter where they go or what they do. This experience has solidified our reputation as a powerhouse in the menswear segment,” said Tanvi Somaiya, Co-founder of The Bear House.

“Our philosophy has always been simple—our product is our brand ambassador!” added Harsh Somaiya, Co-founder of The Bear House.

With an existing offline presence in Delhi, Bengaluru, and Hyderabad, the brand aims to expand further into Tier I and Tier II cities, including Mumbai, Pune, and Chennai. It is on track to surpass ₹140 crore in net revenue this year, with over 40% YoY growth.

The Bear House has a strong online presence and holds the top spot in the casual shirts category on Myntra. The brand is also available on Flipkart, Ajio, Tata Cliq, Nykaa, and Amazon, and is expanding through hyperlocal quick-commerce platforms like Zepto.

“Your story sounds too good to be true—but it’s not just a story, it’s your reality. Despite facing setbacks, you’ve emerged stronger, with a smile on your face and integrity intact. That resilience and commitment make me want to believe in you,” said Namita Thapar while making her offer.

She maintained the brand’s ₹100 crore valuation, offering ₹1 crore for a 1% equity stake and ₹2 crore in debt at a 10% interest rate, repayable over five years.

About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya as a passion project, The Bear House has grown into a premium menswear brand known for its impeccable quality and versatile designs. Catering to discerning Indian consumers who seek effortless transitions between professional and social settings, The Bear House offers a curated range of smart casuals, including shirts—especially popular for its flannel shirts—t-shirts, bottoms, denims, polos, blazers, accessories, and footwear. Designed for modern Indian men who aspire to “Go Everywhere, Do Everything,” the brand seamlessly blends international craftsmanship with contemporary style.

The Bear House recently made waves on Shark Tank India, securing investment to fuel its next phase of growth. Expected to cross ₹140 crore in net revenue this year with an anticipated 40%+ YoY growth, the brand plans to reinvest the funding into online and offline expansion, along with strategic marketing initiatives leveraging Shark Tank’s reach.

The brand is currently accessible through its e-commerce-enabled website, www.thebearhouse.com, and its own mobile app. It operates through Broadway, a D2C multi-brand store present in Delhi and Hyderabad, and recently opened its first exclusive brand outlet (EBO) at Bhartiya Mall, Bengaluru. Looking ahead, The Bear House aims to launch multiple EBOs in the coming year, further strengthening its presence in India’s fashion landscape—both online and offline.

In addition to its partnerships with Myntra—where it holds the top spot in shirts—the brand is also available on Tata Cliq, Nykaa, Amazon, and other growing marketplace platforms. It is further expanding through new collaborations with hyperlocal quick-commerce platforms like Zepto.

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