The Ayurveda Experience raises Rs 50 cr in funding led by Anicut Capital

• ByStartupStory     |    December 20, 2022

D2C brand The Ayurveda Experience on Tuesday announced that its has raised Rs 50 crores in funding round led by Anicut capital.  Sharrp Ventures (Mariwala Family Office), Singularity Ventures and others also contributed in the financing round.

The fresh funds will be utilised to enter new markets, and expand its base in existing markets, R&D (research and development), supply chain and manufacturing strength.

Commenting on the development, Rishabh Chopra, Founder & CEO of The Ayurveda Experience, stated, “these funds will be deployed to enter new geographies and expand our base in existing markets, it will also be used to enhance the group’s R&D, Supply Chain and Manufacturing strength, a significant amount of investment will also go towards technologies that will personalize the experience for customers on the platform. He also added that The Ayurveda Experience in October opened its first Offline Store in the USA in Torrance, Los Angeles. We are grateful to Anicut and all investors investing in this round for supporting us in our Journey.”

“We would like to congratulate Rishabh and team for the fundraise. Anicut Capital is happy to be part of this unique journey. The Ayurveda Experience is one of the main players will surely make leaps in success with the team they have and this fundraise will help them to reach the deeper markets of the country. We look forward to seeing them complete their next set of goals and showcasing their true potential,” said, Dhruv Kapoor partner at Anicut Capital.

About The Ayurveda Experience:-

Founded by Rishabh Chopra in 2010, The Ayurveda Experience is a D2C skincare and nutrition brand based in Gurugram, that provides different services like consultation, content, webinars, products or courses on Ayurveda. The brand covers ancient science and wisdom of Ayurveda into effective self-care solutions for the modern global consumer by taking it from complex to convenient, traditional to aspirational and exotic to everyday.

The brand’s vision is to expand at a CAGR of 46% in the coming 5 years and as of now it has generated revenue of more than RS235 crore in the last year. It has an annualized revenue run rate of over RS 280 crores with a customer base of 8,40,000

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