Team Pumpkin Invests in Lemme Be, A Gen-Z Inclusive Intimate Care and Wellness Brand
- ByStartupStory | January 11, 2024
Team Pumpkin, a leading marketing agency, has announced its strategic investment in Lemme Be, an inclusive intimate care and wellness brand catering to Gen-Z consumers. This move follows a successful multi-agency pitch in which Team Pumpkin emerged as the chosen marketing partner for Lemme Be.
As part of this investment, Team Pumpkin will provide a range of services to Lemme Be, including creative strategy, social media management, performance marketing, marketplace management, public relations, and content production. The account will be serviced by different network agencies within Team Pumpkin, with ROIsted handling performance marketing, HypeSquad managing public relations, and D2CPro overseeing the marketplace.
Originally known for its period-care products, Lemme Be has expanded its offerings to include intimate wellness products. The brand is committed to inclusivity and sustainability, aiming to empower individuals to prioritize their intimate health as part of their overall well-being. Lemme Be seeks to destigmatize discussions around intimate health and has recently launched a product line designed to enhance intimate care and sexual experiences for younger audiences. Some of their popular products include Z Drip, Z Disc, Z Cup, and Wave.
Lemme Be has garnered support from prominent investors such as Nikhil Vora of Sixth Sense, AUM Ventures of Abu Dhabi, Multiply Ventures, Anicut AIF, and the Sattva Family Office.
Ranjeet Kumar, co-founder and CEO of Team Pumpkin, expressed his excitement about the partnership, stating, “We are ecstatic about the alliance with Lemme Be. Our teams are eager to commence marketing efforts that align with the brand’s vision and resonate with its audience.”
Devidutta Dash, Founder and CEO of Lemme Be, shared his enthusiasm about the collaboration, saying, “We are thrilled to join hands with Team Pumpkin to realize our brand vision. Team Pumpkin’s expertise and previous experience in the sexual wellness category with That’sPersonal were crucial factors in our decision. Together, we aim to empower and educate our consumers to embrace intimate wellness.”
Currently, Lemme Be primarily operates in Karnataka but aims to expand its presence across India with the support of Team Pumpkin’s marketing efforts.
Follow Startup Story
Related Posts
