Swiggy Dineout kicks off Great Indian Restaurant Festival with 7,000 restaurants
- ByStartupStory | February 9, 2024
Swiggy has announced the launch of Dineout’s flagship event, the Great Indian Restaurant Festival (GIRF), scheduled to take place from February 7 to March 31. This festival will see the participation of over 7,000 restaurants across 34 cities in India, offering discounts and deals to customers.
During the festival, users can avail of a 50% discount on dining bills at participating restaurants, with HDFC Bank credit card users enjoying an additional 15% savings on GIRF transactions. Additionally, there will be partner deals, including 20% off Uber rides and 40% off movie tickets through the Cinepolis app/website.
Swiggy Dineout has partnered with popular restaurants such as Punjab Grill, Cafe Delhi Heights, Chili’s, Jamie’s Pizzeria, Roxie, Barbeque Nation, One8 Commune, Irish House, and Hard Rock Cafe for the festival.
The latest edition of GIRF will feature new restaurants like Biergarten, Antera, Lord of Drinks, Ministry of Beer, and Anardana, as well as five-star hotels such as Marriott, Leela, Hyatt, and Holiday Inn, offering luxurious dining experiences.
Swapnil Bajpai, Head at Swiggy Dineout, stated, “Be it an avid food connoisseur or someone looking to explore new culinary tastes, GIRF 2024 has something in store for everyone. We are converging the country’s best restaurants, exciting offers, and unbeatable savings. Our goal is to make dining out more accessible and enjoyable for our customers while celebrating the best of what the restaurant industry has to offer.” The company claimed it saved Rs 100 crore on food bills by attracting two million diners last year.
The festival will be held in major metropolitan areas such as Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai, as well as Tier-II cities including Agra, Ahmedabad, Jaipur, and Kochi. It will also feature restaurant deals, partner offers with Uber, Pernod Ricard, and Cinepolis, and additional payment options from RuPay, Simpl, and American Express. Swiggy acquired Dineout, an online restaurant booking platform, in May 2022 from Times Internet. According to reports, the transaction was worth $120 million in an all-stock deal.
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