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Sustainability Venture Studio NOW Launches, Seeks Climate-Tech Entrepreneurs for Funding


NOW, a Sustainability Action Venture Studio (SAVES), has officially launched to foster innovation and entrepreneurship in India’s sustainability and climate-tech sectors. “In the next 12–18 months, NOW will invest in and co-build 3–4 start-ups,” the company stated.

As an institutional cofounder, NOW will actively invest in and co-develop ventures from the ground up, reducing the risk associated with the journey to commercialization for start-ups. “NOW will assist founders by providing finance, mentorship, product-market fit, access to market opportunities, corporate partnerships for prototype and solution validation, and access to climate-tech experts,” as outlined in the company statement.

Gayathri Kuppendra Reddy, an entrepreneur, trained climate leader, and active angel investor, founded NOW. The venture studio plans to invest $250,000–500,000 in each of 3–4 deep tech sustainability and climate tech startups.

Pradeep V, Venture Partner at NOW Venture Studio, remarked, “NOW operates in a venture studio model, whereby we accelerate the journey of a founder from idea-to-revenue through a unique de-risking methodology, hands-on entrepreneurial co-building, and milestone-based funding.”

Applications for NOW Venture Studio are currently open on the official website, with a deadline set for March 31st, 2024. Entrepreneurs keen on shaping the future of sustainability are urged to apply and contribute to building a more sustainable world, according to the company statement.

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