Surge in Social Media Presence for Sexual Wellness Influencers and Brands on vHub.ai
- ByStartupStory | March 2, 2024
vHub.ai Reports Notable Increase in Follower Counts for Doctors and Influencers in Sexual Wellness, Menstrual Hygiene, and Fertility Segments
In the ever-evolving landscape of social media, vHub.ai, an influencer marketing platform, reveals a remarkable surge in the social media presence of sexual wellness, menstrual hygiene, and fertility influencers and brands. Over the past year, doctors and influencers in these niches have witnessed a substantial rise of 50% to 100% in their follower counts.
Renowned figure Dr. Tanaya Narendra, known as Millennial Doctor, experienced a meteoric 133% increase in her follower count, now boasting over 1.5 million followers on Instagram. As the author of “Dr Cuterus,” she uses her platform to spread awareness on sexual health, safe sex, reproductive health, and fertility.
Sachin Modi, CEO and co-founder of vHub.ai, remarks on the shifting conversation around sexual wellness, stating, “The conversation around sexual wellness is gradually steering from safe sex to sexual pleasure. There’s growing awareness about the pleasure inequality among men and women. People are actively seeking information about sexual and reproductive health.”
vHub.ai, an AI-powered SaaS platform facilitating influencer collaborations for social media campaigns, points out that the increase in follower counts mirrors the escalating awareness of sexual and reproductive health. In 2020, India’s sexual wellness industry was valued at USD 1,153 million, projected to surpass USD 2,000 million by 2030, with a CAGR of 5.8%, according to a report by Allied Market Research.
The platform’s AI marketplace currently hosts around 10 brands and 200 influencers in the sexual wellness, menstrual hygiene, and reproductive health space. With its AI-enabled matchmaking capabilities, vHub.ai helps brands identify suitable influencers, aiming for a threefold return on investment at five times the speed of execution.
Prominent adult store brand IMbesharam saw a 76% rise in Instagram followers in the past year, totaling over 133,000. Collaborations between influencers and brands play a pivotal role in disseminating awareness, with influencers like Seema Anand experiencing a 63% increase in followers, reaching over 1.4 million.
Modi emphasizes the evolving landscape of influencer marketing, stating, “Today influencer marketing is not limited to food or just soaps. Influencers have a niche in sexual wellness, though this segment is unique. Influencers with their genuine content have created a community for people to understand sex as a medium to share love. Brands are not just selling products; they are also increasing awareness about sexual health, pleasure, and fertility.”
Founded in 2021, vHub.ai continues to play a pivotal role in bridging the gap between influencers and brands in the sexual wellness space, offering a dynamic platform for authentic collaborations and comprehensive insights.
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